Mohawk Partners With Print Media Centr For 2014!
It’s no secret I love paper, it’s no secret I love the paper people, and it’s no secret I specifically love the paper people over at Mohawk! We met a few years back at Graph Expo after “meeting” through social media, and since then we have carried on a lovely relationship that has spanned from […]
Heidelberg Verifies Anicolor Cost Leadership Using PrintAS Calculator from PIA
Kennesaw, GA, Jan. 28, 2014 – Using software from Printing Industries of America (PIA) and its own data, Heidelberg has verified that its XL 75 Anicolor digital offset press is less expensive than a 4-up e-ink-based system for runs as low as 250 29”x23” sheets. PIA, the industry’s largest trade association, recently released its PrintAS Cost Calculator […]
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
The CMKY Manifesto: Re-Think Print in 2014
I am declaring the following topics OVER and DONE WITH in 2014! Anything claiming or alluding to print being dead, dying, or in need of a health plan. Who thinks print is dead? LOOK AROUND! Go into a grocery store. Music didn’t die when they stopped producing 8-tracks, albums, and cassettes; only the delivery device has evolved. […]
The First-Ever 3D-Printed Book Cover Has Arrived
Ok, perhaps there IS a commercial use for PRINT and 3D Printers after all! Thanks to Gary Jones from PIA for sharing this in my LinkedIn Group! Check It Out: The First-Ever 3D-Printed Book Cover The limited edition of ‘On Such a Full Sea’ brings publishing into the future (or, rather, one possible future) By Lily Rothman @lilyrothman […]
Lessons Learned From A 6th Grader
When was the last time you learned a new technology? I mean truly played with it and embraced it for all it was meant to be. Perhaps you recently upgraded to a new cell phone/smart phone/mobile device. Or your bank re-designed their portal and now you don’t know where to find your statement. Or perhaps […]
Q&A With Frank Tueckmantel VP, Corporate Marketing at EFI
Brian Rothschild, my friend and fellow print enthusiast, could easily be described as inquisitive. In this case, I was able to help put that trait to use for the greater good with the assistance of Jenna Kempie! The result is an interesting Q&A with Frank Tueckmantel from EFI, and definitely touches upon areas beyond my […]
Print& Webinar Replay And Cited Marketing Data Now Available
Many thanks again to Daniel Dejan and Sappi etc for sharing this information with us! Download PDF’s of the marketing info/data: Print& AR Guide Print& Resources Part 1 Print& Resources Part2 Print& Articles Join our Webinar mailing list and be among the first to hear about our upcoming Webinars and get the goodies before they run […]
British Airways Billboard Interacts With Passing Planes In Picadilly [video]
This is a amazing! What other products could this technology be used for and where? From YouTube: Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from. Full article here: Kids Point […]
The Five Stages of Grief: Print Edition
If you have never taken any psych 101 courses, or seen the movie “All That Jazz,” you might not be aware that there are five stages of grief proposed by Dr. Elisabeth Kubler-Ross in her 1969 book “On Death and Dying.” The hypothesis states that when a person is faced with the reality of impending […]
First Film Produced Through Social Media Stars PAPER!
When it comes to universal themes, finding your place in the world ranks pretty high in life and in movies. It’s not a surprise to me that paper was used to help communicate that theme in this short film, since what is more universal than paper when you need to communicate? Symbolically, we all start […]
