Shape-changing Hot Magic Cup
From World Packaging News… Japan – With the Surprise-Eco Container or Hot Magic Cup, consumers need no longer have to cope with the heat from paper cups containing hot liquids scalding their fingers. This seemingly ordinary-looking cup from Tokan Kogyo Co Ltd (part of the Japanese packaging conglomerate, Toyo Seikan Group) automatically changes its outer […]
Behind the scenes of Landa S10 nanographic printing press
This is one of the best videos Ive seen so far explaining in detail (that I can understand since Im not a printer) what this Nano thing is, and can do. Cheers to PrintMonthlyTV – and check out the rest of their videos from drupa too! Gerry Mulvaney speaks to Padraig McGarrigle about the Landa […]
WikiCells: Bottles that could be EATEN once you've drunk what's inside
This is from The Daily Mail but I did include other references since that is not one of my “go-to” sources for news and information. Future bottles could be eaten after scientists developed an edible material that can taste like the drink inside. The product, a membrane created using a biodegradable plastic combined with food […]
Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]
Vending Fridge uses QR codes & RFID to 'know what you took'
ShelfX’s Vending Fridge nixes the cashier, uses QR codes, RFID to ‘know what you took’ By Joe Pollicino QR codes and RFID tags aren’t uncommon when it comes to automated payment applications, and now Colorado-based ShelfX has purposed them for its new wireless-equipped Vending Fridges. Eliminating the need for a cashier — or cash, […]
2012 SGIA Expo Registration is Open!
I will be attending as a media sponsor and if all goes as planned also a session speaker! There are so many reasons to attend SGIA EXPO, and this year they have added some great new features to add to the list. Check out my videos from SGIA 2011 (including a few that show a […]
Sweden To Adopt World's First QR Coded Banknotes
Ok, QR codes have “jumped the shark” in Sweden. It might just be me, but I don’t see ANY added value scanning money to get information about a bank. I also just realized this is my second post about something Swedish today – the other being the IKEA story. I did watch Million Dollar Listing […]
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my experience: First, the app is 13mbs so took what seemed forever to download and install. After I got it loaded and launched, it took a bit of time before the “content” showed up. The […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
TED | Marco Tempest: A magical tale (with augmented reality)
Marco Tempest spins a beautiful story of what magic is, how it entertains us and how it highlights our humanity — all while working extraordinary illusions with his hands and an augmented reality machine. Marco Tempest: Techno-illusionist Marco Tempest’s imaginative combination of computer-generated imagery, quick-cut video and enthusiastic stage presence has earned him a place […]
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie “Defending Your Life” with Albert Brooks and Meryl Streep (and if you didnt put it on your list now) Albert gets hit by a bus in his brand new Mercedes and essentially goes to purgatory where he is put on trial to “defend” his life. The judgement will decide […]
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
