Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad […]
LANDA UNVEILS GROUNDBREAKING NANOGRAPHIC PRINTING PROCESS
Benny Landa HALL 9, Stand A73-3 LANDA UNVEILS GROUNDBREAKING NANOGRAPHIC PRINTING PROCESS AND DIGITAL PRESS PORTFOLIO FOR MAINSTREAM COMMERCIAL, PACKAGING AND PUBLISHING MARKETS New digital printing category employs water-based NanoInkTM to print on off-the-shelf coated/uncoated stocks and packaging films with game-changing performance and cost per page. Rehovot, Israel, 2 April 2012 – Landa Corporation today […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around magazines/newspapers were on the no-NFC list) but YAY that they are back […]
Bloomingdale’s Kinect Change Room Helps You Find The Perfect Pair Of Jeans
Attention Adriene Maloof (who I love): Forget your in-home tanning booth and spa, VIRTUAL SHOPPING PODS are coming to a Beverly Hills Mansion near you soon! Be the first in your private gated community to host a virtual fitting room room experience without leaving the comfort of your 60,000 square foot mansion! Sure this one […]
PrintMediaCentr partners with GRAPH EXPO 2012 to create Print Integrated Multimedia Experience
ARE YOU READY TO EXPERIENCE THE PRINTERVERSE? GRAPH EXPO 2012 (http://www.graphexpo.com/), coming October 7-10, 2012 to McCormick Place South in Chicago, Illinois, USA, is the largest and most comprehensive exhibition and conference for the graphic communications industry in the Americas. New this year, for the PrintMediaCentr audience – and all attendees – will be an […]
Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this infographic I might now be need to reclassify as an amateur. Sure, a spinning wheel on my computer can still send me over the edge, but I dont abandon my search! Seems there are […]
Marvel Releases Augmented-Reality Comics
This might just be the fan-boy/fan-girl “Holy Evolution of Comics, Batman” and it wasn’t developed in a cave or a secret laboratory. The marriage of Marvel and AR now takes the whole experience to the next dimension. Check out the video below and imagine your favorite character (if it isn’t Ironman) launching from the printed […]
Cake-Ejecting Posters Sweeten The Ride for UK Commuters
I love this idea… Mr. Kipling is a big brand in the UK – so if you already eat their cake this is a bonus, and if you dont, no better way to create a new customer than by giving away a free sample. Perhaps the truly amazing thing here is that this cake […]
Printed Magazines or Digital Magazines: Do We Have To Choose?
Love him or leaf him… you cant deny the Mr. D. Eadward Tree is passionate about the subjects he tackles over at Dead Tree Edition. The topic of Print & Digital magazines isnt new, but Mr. Tree has put his own unique spin on it that resulted in an interesting blog post I excerpted below […]
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People Magazine, but you can’t deny the fundamentals of good marketing are missed here like extra points would be if your kicker only had one leg. Maybe they can understand that analogy.
