Playing pop music via Paper Posters with Conductive Ink

PAPER APPS!!! I like that terminology. It’s also interesting to note one of the selling points the creators are using is the “low cost of printing.”  Im assuming this is related if not the same thing to printed electronics/printed circuits and not some new invention, but LOVE the adaptation into the consumer realm and the […]

Ad Agency Turning Homeless People Into Walking Wi-Fi hotspots

For the first time since Ive starting blogging at PMC, I had NO CLUE how to categorize this information and I even considered adding a “WTF!” tag. No comment I could make here would be appropriate, so I will just pass along this story along and try to go about my day. via:  Homeless people […]

Education, Networking, Free Pass & Hotel – OH MY!

Now until 3/18 register for the 2012 Xplor Conference & Vendor Forum and you can win a Full conference pass for Xplor 2012 PLUS (2) nights stay at the Trade Winds for Xplor 2012 ($440 value)! Use promo code XPPMCRDR and register here:  Popular Networking Events Return to Xplor’s 2012 Conference and Vendor Forum  LandO’Lakes, FL—March 13, 2012—Xplor […]

What Apple Didn't Announce: New App Store category for Catalogs

This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will […]

Order Popcorn From Your Theater Seat via QR or NFC!

Finally an APP everyone can get behind!  This is from Australia, and if you watch the video you might be more surprised by their snack bar options than the ease of use and MAJOR added value for the movie-goer. Seafood Medley anyone? So yay to MasterCard for the idea and a great reason to sign […]

WTF QR CODES

These are just a few examples of QR CODE FAILS that a bunch of people submitted to tumblr described as: Celebrating the ridiculousness that is QR codes. WTF QR CODES is curated by @brad_frost and @cvilly. Some of the commentary is pretty funny, and you can see that and the entire QR FAIL collection here: WTF QR CODES. Personally, Im at loss other than […]

Hooray for Hashtags on Twitter

Quite often I am asked about the “pound” sign in tweets referred to as “hashtags” by those of us more in the know of  such things. I commonly describe it as a search tool for twitter; a way for users to find conversations about subjects they are interested in, as well as allow others to […]

Steering the Dreamer to the Dealer – And Perhaps the Printer?

It’s Friday so I admit the thought I just had after reading this article MIGHT be a bit out there, but using myself and my online behavior as a focus group of one, it also could possibly be a cool idea… so here it goes… I have many times, spent more time than I had […]

Infographic: Are you using Google Search Effectively?

If you are like me, you know a few tips on how to hone in on the more targeted results when you search Google. Little did I imagine that there is a whole “search language” I had no clue how to speak AND KEY COMMANDS!!! While this infographic is aimed at students doing research, it […]

Embracing Disruptive Forces as a Strategy

Opening your doors to change will prepare your operation for the future of print by Sandy Hubbard  In the past you competed with other print shops for jobs. Today you compete with traditional and online marketers, your own customers who are outputting jobs in various ways, in-house printing operations, online discount printers, your local office […]

PMC’s Vendor Spotlight: 1/1 Interview with Mike Peluso, VP Shawmut

Back before we changed our calendars I put out a call for Printers who were family owned and also adding Marketing Technology Services to their capabilities. The PSP/MSP conversation is often had, but rarely do I see anything but the conversation, so I was thrilled that Shawmut responded and was willing to share their journey […]

Postology Report: There Will Be a Postage Incentive Promotion This Summer

 If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled!  The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]

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