Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida. Deborah Corn, Principal at Print […]
4 Signs A Printer’s Website Needs Refreshing
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of various commercial printers, and I have to […]
A Vision of a Perfect World of Communication
Communication has changed a lot over the years; we now have smartphones that can do just about everything except brush our teeth. Our inbox replaces our mailbox in many cases so that we can funnel communications through our preferred channel—and our text message and push notifications serve to remind us when we forget to dig […]
Print is a Lifestyle Choice, Part I
Print and Neuroscience Emily Dickenson once said, “The brain is wider than the sky.” Of course she was right. The statement is as true today as it was then. The human brain is as much a mystery to us as are the cosmos. In fact, The Society for Neuroscience wrote on their website that “The […]
The Year Ahead: Q&A With Amit Shvartz, Scodix
Was 2015 a good year for print? How do you measure success? Printing and print is a challenging business. In Scodix, we focused our efforts on delivering new products and solutions to our customers who were primed and ready for change – and for growth. During 2015, we introduced the new Scodix Foil™, an inline […]
The Year Ahead: Q&A With Eric Hawkinson, Canon Solutions America
Was 2015 a good year for print? How do you measure success? For Canon Solutions America, 2015 was about launching new technology and connecting more with our customers. 2015 marked a year in which we released three new products that both we and our customers are excited about. We released the Océ VarioPrint i300 – […]
The Year Ahead: Q&A With Eshchar Ben-Shitrit, Highcon
Was 2015 a good year for digital finishing? How do you measure success? For Highcon 2015 was a year of great success and growth. We are seeing a shift in the industry and believe it is the first appearance of a broader momentum towards digital finishing. As we continue to advance our technology and expand […]
2016 Is Going To Be Terrible! Or, Is It?
Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I am afraid this is going to be a terrible year! Why? Because this is a drupa year, and in a drupa year it seems like everyone is paralyzed with fear that if they make […]
2016 Print Advice From Awesome Writers
Can you believe that we are already half way through the first month of the new year? I am sure you have thought about it already. How will your print be different this year than the year before? How should something that has been around longer than your grandparents be changed for the better? More, […]
Looking Across The Digital And Print Chasm In 2016
There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and text messages to the physical print we still receive, the average person is being stimulated by information every second of the day. Hey! Put the phone DOWN…Unless you are reading this on your […]
The Year Ahead: Q&A With David Murphy, HP PageWide Web Press
Was 2015 a good year for print? How do you measure success? 2015 was the year of HP’s Giant Digital Leap Ahead. We introduced new products and watched as our customers surpassed 130 billion pages printed using HP PageWide Web Presses. By any definition of success, that is a great achievement for our customers and […]
2016 CMYK Manifesto: Pushing The Print Media Agenda
The Following Topics are Over and Done With in 2016! YOU, Yes, Still You! This was included in the 2015 CMYK Manifesto, but it’s obvious many didn’t take this advice to heart, so I’ll try again. If your marketing is based on telling people what you want them to know, and that “conversation” consists of […]
