The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 13
Our amazing reporter leaves us with some thoughts and take-ways from drupa 2012…
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 10
The Shopping edition! Pat says… “It isn’t all presses and finishing. There is a lot of software, a t-shirt or too, and a really cool color tool!” Ive actually played around with one of these before and Pat is right, it comes in very handy! Also love the drupa APP – thanks for sharing that […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 9
Pat titled this video “It takes a village to create a variable data campaign” and provided this description… “Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.” And […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8
This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 7
This is cool… and is GREAT PRINT. I feel weird not saying more, but when you have Pat McGrew showing you something, Ive learned to just sit back and listen…
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 6
Meet Adphos at drupa
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 5
Live from drupa 2012! by Pat McGrew The first couple of days at drupa 2012 have been exhilarating! The weather has been gentle, spots of rain and clouds but generally more than enough time to get outside of the halls for a quick whiff of fresh air and a bit of quiet. If you have […]
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 3
Set up is underway at HP…
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 2
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP
“They” say it’s good to have friends in high places… I say, it’s good to have a friend who attends every Print trade show on the planet (pretty close to literally), is an industry LEGEND, and is willing to make videos and send blogs of her adventures! YAY! If you don’t know Pat McGrew, you […]
Why we are excited for Graph Expo – Part 2
So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your […]
Trade Shows – Why Exhibit?
Ok, I admit this cant be the most recent data, but the list is still relevant and certainly supports why Trade Shows Rock! Top Reasons Why Exhibitions Are Key to the Marketing Mix via AEM.org 1. 91% of attendees rank trade shows as “extremely useful” as a source for product purchasing information. Source: Simmons Market Research Bureau 2. […]