Relevancy Explored: Precision Marketing Versus Transpromo
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there […]
Hunkeler Innovationdays 2011 – The Convergence is Coming
Once every two years, followers of the high-volume printing and paper processing industry meet in Lucerne for the Hunkeler Innovationdays. Its importance as a show has risen in recent years by the rapid technological advancements in digital inkjet printing, and like other good shows, the Hunkeler Innovationdays provide glimpses into the future of what we […]
Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience. […]
2 Great Print Events coming up in FL!
PrintMediaCentr is proud to be a media sponsor for: FESPA AMERICAS – Orlando, FL February 24-26th! Registration is FREE! 1/1: Interview with Marcus Timson, Sales and Marketing Director, FESPA and Xplor International Conference & Vendor Forum – April 5-7th in Tampa, FL Use code XPLOPMC for $200 off registration and chance to win FULL REFUND […]
1/1: Interview with Skip Henk President/CEO Xplor International
I have had the pleasure of working directly with Skip Henk as a media sponsor for Xplor 2011. He is a perfect example of old school experience embracing the new media culture and I am very grateful he was able to take some time and respond to a few questions for all of us. In […]
Ads come to online banking statements
First they showed up in your e-mail. Then they found their way onto Facebook. Now ads are coming to your checking account. As banks test new ways to make money and attract customers, they are tucking ads onto the list of recent purchases on consumers’ online bank statements. The charge for your breakfast at McDonald’s, […]
Use code XPLOPMC and you can attend XPLOR 2011 for FREE!!!
The Xplor International Conference & Vendor Forum can best be described simply as a “one of a kind” event. It is the perfect blend of information, knowledge and networking, integrating both the end user and vendor communities in a three day, intimate format April 5-7, 2011 in Tampa, Florida. This year’s theme is The Next […]
Replay Now Available: Adobe Webinar on PDF/VT
PrintMedia Centr was honored to host a webinar today presented by Mark Lewiecki – Senior Product Manager at Adobe on the upcoming PDF/VT technology that will shortly impact the Printing Industry, specifically regarding Variable Data, TransPromo, Direct Mail and the Digital Printing sector overall. A specific list of criteria for attendees was supplied to PMC […]
Transpromo White Paper from Down Under
White paper: A discussion as to the viability of statement white space as an advertising medium… WHY BILL INSERTS KEEP FAILING (AND WHY WE JUST CAN’T STOP DOING IT) Breathing new life into the statement as a way to sell to customers! It just makes sense doesn’t it? Piggy-back on the company’s cost of printing statements, the marketing […]
Ways In-plant Print Shops can Utilize the Parent Organizations Customer Data
The Xplor Document University’s educational road show came to Philadelphia this week, bringing sessions on variable data and inkjet printing. IPG went over to check out the one-day seminar. Though rain and traffic took a toll on attendance levels, the five speakers gave some interesting and thought-provoking presentations during the informal and interactive meeting. Pat […]
FREE Xplor Webinar: Highlights from GraphExpo10 – 10/21 @1PM EST
Xplor International, the worldwide electronic document systems association, will host a one-hour Lunch and Learn webinar focusing on the highlights from Graph Expo 2010. Pat McGrew, EDP, Kodak and Ralph Nappi, Graphic Arts Show Company (GASC) will host the webinar and panelists include Carrie Murphy, EDP, Infoprint Solutions Company, Scott Baker, GMC Software Technology and […]
2010 DMA Innovation Awards Winners
The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition. Recognizing ingenuity and creativity, this year’s Innovation Awards […]