It’s Time to Charge for Your Brainpower
Agencies have always charged for their strategic thinking. In contrast, many printers give it away as part of the price of getting print business. For print providers to thrive in today’s economy, this practice needs to change.This was the case made on a panel presentation I led at the On Demand Conference and Exposition in […]
Free Webinar: Direct Mail Dynamics
May 18, 2010 2:00 p.m. Eastern (11:00 a.m. Pacific) Take back the creative controls with PaperSpecs’ next FREE Webinar – Direct Mail Dynamics! Chief Folding Fanatic Trish Witkowski of foldfactory.com will present a power-packed hour of folding inspiration and direct mail tips. She’ll show you how to map out your own successful plan with fresh […]
Agfa Graphics launches new :Azura V chemistry-free plates at IPEX
Agfa Graphics today announced the launch of the :Azura V chemistry-free plate for violet CtP systems. The new violet photopolymer plate works with gum, similar to Agfa’s industry-leading, ThermoFuse-based :Azura plates for thermal systems. This new, chemistry-free plate works with all mainstream violet CtP units currently in use at commercial print sites across the world […]
Label Summit Latin America begins next week
Label Summit Latin America, taking place next week on May 11-12 in the Hilton Mexico City Reforma hotel, has lined up a wide variety of industry experts to present to delegates during the conference. Industry experts from Latin America, North America and Europe will represent some of the world’s leading label converters, end users, technology […]
Agencies position for the rebound
More than any emerging channel or technological development, the most pervasive direct marketing trends in 2009 were shrinking marketing budgets and an ever-tightening belt across the agency landscape. Neither an agency’s size nor its capabilities offered shelter from the storm, as many direct agencies began the year with leaner staffs. Even digital leaders Razorfish and […]
Multichannel Marketing Links Consumers Experiences
An online survey conducted by ATG, shows that consumers are using multiple channels to research, shop and purchase, and catalogs area strong driver to the web. Nearly one-third of consumers say they rely on more than three of different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching […]
Adobe® Creative Suite® 5 Workshop
Adobe® Creative Suite® 5 Workshop – FREE Monday, May 10, 2010 9:00 a.m.–12:00 p.m. PST Adobe Headquarters 801 N 34th Street Seattle, WA 98103 With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities. […]
BPIF targets SME printers with environmental certification scheme
London-based printers can take advantage of a new BPIF scheme that offers a fully-funded route to environmental certification. EcoPrint London is funded by the European Regional Development Fund, which is managed by the London Development Agency, and is led by a Steering Group of London printers and stakeholders. The scheme has been set up to […]
Poster innovation outweighs new media in UK electioneering
Anyone who lives in or has visited the UK over the last fortnight or so (ash cloud permitting) couldn’t fail to notice that there’s a general election going on – the dead giveaway being saturated media coverage of the political tub-thumping. But despite initial projections that this would be the UK’s first social media election, […]
Printing Companies are Boosting Productivity by Implementing MIS to Production Workflow Integrations
AT THE dawn of this still relatively new millennium, the printing industry was all abuzz about the concepts of computer-integrated manufacturing, the Digital Smart Factory and lights-out manufacturing. Workflow integration via the job definition format (JDF) became its quest for the Holy Grail. At the center of this automated processing was to be a management […]
New Vodka Has a Programmable LED Label
Earlier this month Medea Vodka released a new concept in product labels – a programmable LED label. Even though this venerable Dutch distiller has been around since the 18th century they are very much breaking new ground here in the 21st century. The LED label has six pre-programmed messages but you can also program your […]
Reminder: ‘Basic Techniques Still Work’
or printers who are struggling to reinvent themselves amid a still-challenging economy, Budco’s Jeff Sierra offered a reminder last week that basic techniques can still be effective. The context: a question from the audience at our panel presentation at the On Demand Conference and Exposition in Philadelphia about a successful direct mail campaign Budco ran […]
