Eco-Friendly Update of the Three Rs of Printing
Today’s environmentalists won’t accept half-hearted attempts to greenwash printing projects. To capture their business, you’ll need to innovate, not just push ideas that were old and insufficient by the late ‘80s. Here are a few ideas for an eco-friendly update of the three Rs of printing. Reduce—Without Reducing Your Business You can help your customers […]
KODAK MARKETMOVER MSP Solutions Webinar Series Back by Popular Demand for Second Half of 2010
ROCHESTER, N.Y., July 15—Following a very successful debut of its free monthly webinar series last fall, Kodak has added a series of new events that will take place through the end of 2010. The MARKETMOVER MSP Solutions Webinar Series is designed to help print service providers as they make the transition to marketing service providers, […]
The Case for Turning Around Print Media Companies
Image via Wikipedia The media and publishing industry — and print publishing in particular — doesn’t have to show up to its own funeral. There’s still opportunity to enable profitable, desirable businesses. We’re not suggesting that a recent uptick in advertising sales is a sign that publishers can go back to the old days of […]
Last chance to register for FIPP’s Digital Publishing Course
Last chance to register for FIPP’s Digital Publishing Course Time is running out to secure your place at FIPP’s Digital Publishing course, taking place in Sydney, Australia on 9-13 August. After two successful programmes in the UK and Germany, The Mequoda Group will again run the week-long programme, which will bring media executives up-to-speed with […]
Essential Tools for Companies using Social Media
Companies getting started in Social Media are looking for tools to help streamline their efforts and workforce. So we have put together a short list of tools that can help B2B companies in their marketing efforts. Salesforce A web based CRM, Salesforce has led all CRM companies in integrating Social Media to its platform. Some […]
5 Tips for Job Seekers on Corporate Social Networks
There’s a lot of talk these days about using social networks as job search tools as well as sources for recruiters and HR executives to scout talent. Many organizations opt to build secure, private networks for their current and former employees that provide a place for people to connect and refer opportunities, contacts and information […]
InterACT! Cross-Media Conference Launches ‘Build-a-Buzz’ Giveaway
The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched “Build-a-Buzz” Giveaway — a social networking contest for marketers (or anyone) who want to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card. “The […]
Spandex releases repositionable versatile vinyl
Spandex has launched a white, semi-matt, self-adhesive vinyl for large-format applications. The ImagePerfect (IP) 2534PA features low tack adhesion levels, making it easy to remove and reposition. It is suitable for use on glass, mirrors, aluminium, acrylics, tiles, boards and paper. The semi-matt finish dulls reflection from spot lights and the sun, making it suitable […]
Sustainable packaging—what’s next?
Sustainable packaging continues to build momentum. If this concept is to solidify its hold on packaging and influence the way packaging professionals operate beyond the short term, a certain amount of balance is going to be needed where the three so-called “pillars” are concerned. The pillars, of course, are economic return, societal impact, and environmental […]
The Paper Life Cycle Project
The Paper Life Cycle project is a multi-stakeholder initiative that provides key environmental information about the sourcing, production, use and end of life of paper so that buyers of paper and fiber-based products can make better-informed, more sustainable purchasing decisions. This online resource promotes greater understanding of the key issues throughout the paper supply chain, […]
Océ Phantom Code pushes publishing to new horizons
This invisible ink technology provides added value to printed publications where information required to track and trace items with orders is greatly enhanced and where information cannot normally be viewed on a book cover
Pantone Webinars for July
July 13th – PANTONE WEBINAR SERIES – The “Wonder” of color for Fall/Winter 2011/12. Engage in this new colorful world of wonder for Fall/Winter 2011/12 and connect with what really inspires and excites so you can recreate the same feeling on the selling floor. Presented by Laurie Pressman, click below to register: Tues. July 13th […]
