[VIDEO] Post-Press Success: Winning With Finishing
This Graph Expo panel focuses on the wonderful world of finishing, and the ROI it can bring. Panelists: http://mollbrothers.com • http://hp.com/go/indigo.com • http://thefoilexperts.com • http://scodix.com – Hosted by Deborah Corn **Fastbind USA apologizes for missing this panel, but since they were busy signing contracts with new customers, they hope you understand! See how PUR/EVA and […]
One Printers' Journey From PSP To MSP And Back Again
A while back one of my LinkedIn group members, Ashely Horton, shared a really cool VDP campaign his printing company created and executed. I reached out to him immediately in hopes of sharing his story as an inspiration to Printers, and while the story is still inspiring, it definitely took a turn I didn’t see […]
Are Maps The Key To Unlocking Higher Marketing Conversion Rates?
As I mentioned in a recent post Personalization Is About To Get Real Personal, one of the cool techs I learned about at the Xplor 13 conference was locr Maps presented by CEO Rolf Richter. At first I was a little skeptical, especially since he claimed “marketing campaigns using locr maps have proven to be […]
Personalization Is About To Get Real Personal
Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep going back. Having just returned from the 2013 event last week, my conviction that Xplor is a hidden gem […]
Industry Giants Show Support for Xplor’s 2012 Conference and Vendor Forum
FOR IMMEDIATE RELEASE Hardware, Software, Mailing and Service Bureaus Assemble to Sponsor and Exhibit at Annual Event Tampa Bay, FL—February 14, 2012—Xplor International, the worldwide electronic document systems association, today announced that many of the industry’s giants will be exhibiting at Xplor’s annual 2012 Conference and Vendor Forum, March 27-29, 2012. Sponsors and exhibitors include […]
RIT Study on VDP Now Available
Jeanette Bredsten is a member of my LinkedIn Group Print Production Professionals and Graduate Student, School of Print Media, at the Rochester Institute of Technology. She, along with Patricia A. Sorce, PH.D, have completed a study on VDP. Jeanette wrote “The survey-based study investigated the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing […]
The ROI of Social Media? How about a Print Industry Award!
This story is too cool not to put on blast and teaches a valuable lesson… You never know who is watching! Despite my love/hate relationship with LinkedIn, as a channel for professionals to connect and network I cant deny it’s value or importance. My LinkedIn journey has been pretty remarkable – enough so that it […]