Create Your #meandmydesignjet Moment Before July 31!
Greetings Citizens of the Printerverse… Ready to have a little fun? Help HP celebrate 25 years of DesignJet by downloading one or both of the images below to create your own #meandmydesignjet moment. Send it out through Twitter, make sure you include the #meandmydesignjet hashtag and on July 31st I will search the stream and pick out the tweet with […]
1/1 Interview with Sabine Geldermann – Director, drupa
Thanks to my new best friend Anne Meerboth-Maltz from Messe Düsseldorf North America, I was able to score an interview with Sabine Geldermann Director drupa & Global head Printing Technology, Messe Düsseldorf GmbH. Needless to say with drupa only 2 months away, I am extremely grateful that both of these amazing women took the time to share some cool […]
Print @ SXSW
by Craig A. Bower I’ve kept myself pretty busy in the weeks since South by Southwest (SXSW) – an incubator of cutting-edge technology and digital creativity in Austin, TX – ended. Busy reading the media coverage and separating hype from reality. Busy downloading and trying out new apps I learned about. Busy following up with contacts. […]
Coke Zero Serves Soda From A Billboard In Indianapolis
Out Of Home advertising is certainly the most creative and most FUN to produce – especially when you have a client like COKE! I worked on the Coca-Cola International account for a few years so I do have first hand experience when it comes to spending some big bucks on big installations. We never did […]
VIDEO: Unique Inkjet Technologies Featured At ISA Expo 2015
Although I cannot make it to ISA Sign Expo this year, Chris Price is carrying on without me!! GRAPH EXPO is hosting the Print Application Center in partnership with our friends at My Print Resource. They will have some awesome panels, demo’s and a Cocktail Reception Friday April 10, 2015 – right on the show […]
Poster Offers Spooky Surprise For QR Code Scanners
Although the House Of Nightmares doesn’t open until April of 2015 in Stockholm, Sweden, clever marketers used print and an immersive experience to get some early buzz going! I love stuff like this!
A View Of GRAPH EXPO 14 From The Printerverse
This is third year I have had the privilege to work with GASC and create The PrinterverseTM, a GRAPH EXPO show floor feature, and it has its perks! The biggest reward in my opinion is being able to host the community in an open space and have real conversations with attendees and exhibitors, and an emerging group in […]
GPA Takes Substrates To New Heights At GRAPH EXPO 2014
Information provided by Lisa Lukonen Marketing Manager, GPA Specialty Substrate Solutions GRAPH EXPO 14 in Chicago was a successful show! GPA experienced high levels of booth traffic from new contacts, current customers, and graphic designers, among others from the industry interested in GPA’s offerings. GPA saw a 58% increase in booth traffic from the last GRAPH […]
#PrintBig: Printerview With Washington Graphics
Your resident Print Geek has some very special people to introduce to you today. I met the wonderful Washington Graphics team at #PrintChat, the inkiest Twitter chat in social media land (shameless plug: join us on Wednesdays at 1pm Best Coast Time, 4pm East Coast). Their CEO Bob Morgan and Marketing VP Kate Gansneder impressed […]
Profit is Paramount in Prognostications for Print
by Sandy Hubbard, Print Futurist There are new opportunities everywhere for printers. Diving into growth areas can be risky, though, so I recommend partnering with trusted experts or trade providers until it makes sense to pull services in house or buy new equipment Here are ideas for services to add in the new year: Printed […]
British Airways Billboard Interacts With Passing Planes In Picadilly [video]
This is a amazing! What other products could this technology be used for and where? From YouTube: Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from. Full article here: Kids Point […]
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
