Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]
PMC’s Vendor Spotlight: 1/1 Interview with Mike Peluso, VP Shawmut
Back before we changed our calendars I put out a call for Printers who were family owned and also adding Marketing Technology Services to their capabilities. The PSP/MSP conversation is often had, but rarely do I see anything but the conversation, so I was thrilled that Shawmut responded and was willing to share their journey […]
PrintMediaCentr is looking to PROMOTE YOU!
Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services? Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology […]
Direct Mail Breakfast Tray Is “Toast” Of The Town
Direct mail was taken to a new level when Auckland marketing campaigners Mailshop sent breakfast trays to customers that included a printed piece of toast. The Just for Starters pack — which won a Gold Medal in the Self Promotion Category of this year’s Pride In Print Awards — was the hero of the self-promotion […]
Now on PMC: Events, White Papers & Jobs
PrintMediaCentr is a Global communications platform providing resources and information to the Print and Integrated Marketing Service industry. Today, we are proud to announce three new site features to further enhance the sites capabilities, and the user experience. Global Events: A comprehensive list of Industry Gatherings! Find Print and Integrated Marketing events, conferences, webinars, and […]
1/1: Interview with Dean Petrulakis Senior VP, Business Development at Rider Dickerson Inc.
Dean Pertulakis is a long standing and respected member of my LinkedIn Print Production Professionals Group. I was thrilled when I saw that he had an event coming up and I immediately took the opportunity to reach out to him and see if PrintMediaCentr could help. After conference call and a presentation he made regarding the […]
The Print Services Provider to Marketing Services Provider Controversy
From the Xerox Blog by Howie Fenton Hi, my name is Howie Fenton and I am a guest blogger for Xerox. As you may know, I am not “on staff” at Xerox. I am a consultant with NAPL specializing in workflow and digital printing. For me, blogging is more of a hobby than a job […]
Customer relationships improve with data integration
Marketers are using more channels than ever before to effectively reach prospects and customers, including mobile, e-mail, the Web, social media, print and more. As the number of marketing channels used to promote our brand, products and services continues to multiply, so does the number of places used to store data about our target audience. […]
The Magic of Personalized URLs
Personalized URLs, or PURLs, have become an important part of customizing marketing campaigns to specific people, and all sorts of businesses are taking advantage of the benefits. As reported by the Miami Herald, the Miami Heat basketball team uses PURLs for each of its season ticket holders to access their account information through the Heat’s […]
The Next Generation of Print in 2011
In today’s economy the number one priority for every business is revenue growth. Leading print and marketing service providers have learned that working more closely with their customers is critical for success. They are focused on offering services that bring the most valuable to their customers. All of the industry studies support the fact that […]
1/1: Interview with Dave Erlandson, General Manager of Caslon & PODi
With Digital Printing still proving to be a growth area for the Print Industry and the PODi AppForum approaching (PMC is a proud supporter and Media Sponsor), I recently caught up with Dave Erlandson to ask him a few questions regarding both subjects… DC: Who is Dave Erlandson and what does he do? DE: As General […]
A Collection of Cross-Media and Converge Conference Information
Printing Industries of America is pleased to announce the launch of the Converge Conference companion site–an online storehouse of information, conference details, and the importance of cross-media integration–located at www.printing.org/converge. Stemming from the 2010 Converge Conference, the newest addition to printing.org offers a wealth of content and insight to aid printers as they bridge the […]
