The Next Generation of Print in 2011

In today’s economy the number one priority for every business is revenue growth. Leading print and marketing service providers have learned that working more closely with their customers is critical for success. They are focused on offering services that bring the most valuable to their customers.

All of the industry studies support the fact that marketing professionals – today more than ever -are tapping into the digital, interactive world of personalized cross-media marketing opportunities.

Based on this important customer dynamic it is critical that all service providers evaluate how they create more value for their customers in the form of high-value services. In this post we will examine:

How successful print and marketing service providers are moving past print by providing high profit cross-media marketing services

The key success factors- besides technology- that are critical for success

The Best Practice methodologies driving award-winning cross-media campaigns that utilize Personalized URLs, QR codes, Email, text messaging and Social Media to deliver impactful results

As our industry continues to evolve as a result of internal and external factors one message is clear – Evolve or Die! A service provider cannot afford to remain static in their organization and continue to offer the same services and expect to grow their revenues in a world where their customer needs are changing at a very rapid pace.

As such many seek new solutions to help them. There are numerous technologies under consideration, such as W2P, VDP, PURLs, Image Personalization, QR Codes, Augmented Reality and the list goes on…

Continues at: The Next Generation of Print in 2011 | MindFireInc.