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Printers
Why Print Businesses Shouldn’t Dodge Disastrous Reviews
On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan,...
Are You Choosing the Right Chief Officer for Your Printing Company?
As a printing company advisor, I help clients hire Chief Officer positions for sales, operations, and business...
Reality Check: The Perception of Printing
I record and produce a significant number of episodes for Podcasts from The Printerverse. Discussions about printing,...
How Printers Can Build a Strategic Lighthouse to Guide the Business
Where is your print business headed? Not sure? Too many owners rush to the tactical side without a strategic beacon to...
How to Respond to Questions About Sexism in the Printing Industry
With just a few minutes before the first, women-only panel discussion on the main stage of Dscoop ended, the audience...
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it...
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new...
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You...
How to Get Your Marketing Program Unstuck
Whether you are marketing yourself or marketing your printing company, it can be challenging to get rolling again if...
Email Marketing is Easy, Affordable, and Gets Results
Email is a basic tool, but it is very powerful and has decades of marketing practices behind it. It’s perfect for a...
Timing is Everything When Educating Customers About Print Marketing
Timing. Is. Everything. Do your print customers know this? Do they know the clock is ticking? Do they know that time...
Lessons from a Printing Company Working with Netflix
I toured a printing company that printed the DVD packaging and disks for Netflix, back when the entertainment giant...
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project...
3 Ways to Keep Your Current Customers from Your Competitors
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and...
Five of the Best Ways to Be a TERRIBLE BOSS and Tank Sales
We’ve all probably had one or more. Some of us have probably even been one at one or more points in our careers. You...
How to Make Business Decisions for a Wonderful Life
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into...
Print, Technology and the Circular Economy
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a...
New Event to Elevate the Industry with Help From Print VIPs
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print...
Five Industry Orgs Step-Up To Address Diversity With Action
Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters,...
Five Verticals That Need Prints Help, Now
Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been...
Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid
Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days...
Make Print Powerful by Sharing Your Memories of Print
To help print thrive, we must find ways to share our personal stories about print with those outside the industry....
Winning Print Customers by Losing the Print Pitch
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The...
2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a...
2019: A Year of Setbacks, Comebacks, and Givebacks for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect...
Printing United Provides Sweet Revenge For Print Lovers
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that...
What Printers Can Learn from Start-Ups
There are lessons printers can learn from other people’s businesses.... especially when those businesses fail....
Profitable Print Relationships with Print Champion Matthew Parker
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the...
Get Bullish On Print… or Get Out of The Way.
If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep...
Are Print Management Services Signaling the End for Print Buyers?
As an in-house corporate print buyer, “Dee” has managed print spend budgets ranging from $15 million to $80 million...
This Labor Day Thank Canada and the Print Industry For Your Day Off!
I resurrect this post every year so we never lose sight that print and the printing industry has significant impact on...
I Got 99 Reasons to Attend PRINT 18 and Edu-Slacking Aint 1
You, yes YOU. What have you done for yourself lately? Specifically in the print education department? If you are still...
7 Ways to Score Higher on the Customer Leaderboard
When your customers rank you on their supplier scorecard, do you know how you are rated and what data is being...
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t...
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry...
To Get Ahead in Print, Choose Wisely and Surround Yourself with Excellence
Motivational speaker Jim Rohn is quoted as saying we are the average of the five people we spend the most time with....
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer's stinky old data and mail lists for email or print-to-mail campaigns... PLEASE DON'T!...
It’s Your DUTY to Make Print AMAZING
Can we please up our game? I yearn to see AMAZING print, but there are days when all I see is CRAPPY print. You see, I...
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae...
Print and All That’s Good and Decent
Have you noticed that print has become one of the good guys? We’re not selling our data to the bad guys. We’re not...
Printed Coupons Make Life Easier for Busy Families
Who wants pizza? Don’t forget to add the anchov...I mean, the PRINT! Okay, I admit it. We are a...
5 Things Printers Need to Keep an Eye on to Kick A$$ in 2018
Halloween is just barely over, but you would never know it by looking around my house. There is still so much candy...
What You Missed at Print 17
What’s that you say, my friend? You didn’t make it to Print ’17? You were too busy to make it? You didn’t want to...
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don't print light bulbs... right?...
You Can’t Go Wrong With A Printed Greeting Card
Don't you just love-love-love printed greeting cards on cool paper? One of the things I love is about greeting cards...
Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of...
Dear Best Client, Ever: An Open Letter to Inspire Your Greatness
In my illustrious 7- year career as a consultant/coach/headhunter/social media ambassador/advisor to the C Suite/Chief...
How 1970s Brands Influenced a Generation Through Print Packaging
Forty years is a long time for a brand -- primarily through print packaging and some silly songs -- to sustain a...
When Worlds Collide: Meeting an Old Friend in The Printerverse
“There is a Printerverse” was my very first Print Media Centr column. Look at me then: full of wonder at how the...
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017...
Waving a Workflow Wand for Magical Onboarding Success
Most print providers (commercial, in-plant, corporate) won’t need a wand or cape to discover that some parts of their...
For Sales and Career Success Try An Optimists’ Mantra
Scarcity: A noun meaning the state of being scarce or in short supply; shortage. Abundance: A noun meaning a very...
Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind;...
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the...
Merry Printmas From Your Favorite Print Diva, Chloe!
Hi! I’m Chloe! I’m full of the holiday spirit, setting up the holiday décor, and making my way through getting...
It’s Trade Show Season, My Favorite Time of Year!
Hi! I’m Chloe! I’m beyond excited because it is my favorite time of year! It’s show season! It’s time to wander aisles...
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and...
What Are Your Olympic Printing Events?
Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they...
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me...
Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling...
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because...
Canon Unleashes Print and Voyager at drupa 2016
I caught up with Eric Hawkinson, Senior Director of Marketing at Canon Solutions America, Production Print Solutions,...
#drupa2016: The Hype, The Hope, And The Social Media Revolution
To paraphrase Jan Brady… “All I hear is drupa is so big, drupa is so great… drupa, drupa, drupa.” Well Jan, and anyone...
It’s drupa! Were you there?
Hi! I’m Chloe! I’m just back from that fun fair called drupa - where companies that sell to printers pitch their wares...
#UKvUSA: What Investments Matter to Print Buyers?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
10 More Signs You Are a Print Junkie: #drupa2016 Edition
My first trip to the Messe to experience drupa has been quite an adventure. I came here with HP PageWide Press to help...
Add Color To Your Life with Next-Generation Inkjet
Guest post by Clive Stringer Regional Vice President for Enterprise Solutions, Pitney Bowes Colour and its impact have...
How to Incorporate MORE Video In Your Social Media Marketing
As marketers we have to consider the world that we live in. With smart phones, tablets, high def monitors people are...
There is a Printerverse
That is not news to regular Print Media Centr visitors, but until recently my multiverse guidebook didn’t include...
#UKvUSA: Stop The Presses!
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup...
Print is a Lifestyle Choice Part III
Print in the World of Marketing, Yesterday and Today Here we have reached the last, yet probably most relevant,...
1/1 Interview with Sabine Geldermann – Director, drupa
Thanks to my new best friend Anne Meerboth-Maltz from Messe Düsseldorf North America, I was able to score an interview...
Web to Print Solutions Benched by New Tech
Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post...
3 Ways Your Company Can Avoid a LinkedIn Level Disaster
Social media is one of the most powerful tools people have at their disposal, and when it comes to the professional...
15 Content Ideas for Your Printing Blog
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO...
Don’t You DARE Tell Me I’m Lucky!
In this, the best of all months, because it contains my absolute favorite holiday of all time (ST.PATRICK’S DAY), I...
Print is a Lifestyle Choice, Part II
How Print Advanced Civilization and Expanded the Human Mind The famous Wendell Phillips wrote, “What gunpowder did for...
#UKvUSA: Does Your Teamwork, Work
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide...
Partner Pre-Nups Ensure Easy Break-Ups
At a recent #PrintChat I presented questions for the topic of “Moving Mayhem” (see chat questions, stats and replay...
6 Things to LOVE About Print Sales
It’s February! The month of love and devotion and heart palpitations and romance. No, not the month of snow storms and...
4 Signs A Printer’s Website Needs Refreshing
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a...
A Vision of a Perfect World of Communication
Communication has changed a lot over the years; we now have smartphones that can do just about everything except brush...
Print is a Lifestyle Choice, Part I
Print and Neuroscience Emily Dickenson once said, “The brain is wider than the sky.” Of course she was right. The...
#UKvUSA: Is Triple Bidding a Waste of Time?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
The Year Ahead: Q&A With Amit Shvartz, Scodix
Was 2015 a good year for print? How do you measure success? Printing and print is a challenging business. In Scodix,...
The Year Ahead: Q&A With Eric Hawkinson, Canon Solutions America
Was 2015 a good year for print? How do you measure success? For Canon Solutions America, 2015 was about launching new...
Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won't make a bit of difference if you...
2016 Is Going To Be Terrible! Or, Is It?
Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I...
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing...
2016 Print Advice From Awesome Writers
Can you believe that we are already half way through the first month of the new year? I am sure you have thought about...
Looking Across The Digital And Print Chasm In 2016
There is no doubt that today we live in an omnichannel world. From our mobile phones loaded up with apps, photos and...
110% Can’t Miss Totally True Predictions For 2016
Thank you for joining me for my pseudo-triumphant return to The Printerverse Blog Party. I know I tried to...
3 Sweet Reasons To Use Email Plus Print
Remember Reese’s Peanut Butter Cup ads? "Hey! You got peanut butter on my chocolate!" Yum! That’s how I feel about...
#UKvUSA: Do Your Suppliers Suck?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
2016 CMYK Manifesto: Pushing The Print Media Agenda
The Following Topics are Over and Done With in 2016! YOU, Yes, Still You! This was included in the 2015 CMYK...
In Memoriam: Print 220–2015 AD
After almost 2000 years since the first evidence of printing was discovered in China, with a joyous heart I am here to...
The 12 Days of Printmas 2015 Sing-A-Long!
The holiday decorations are out of the PMC blogging closet, it’s time for our annual sing-a-long! I always freshen to...
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