There are lessons printers can learn from other people’s businesses…. especially when those businesses fail. Start-up companies are a good source of research because the timeline is short, the mistakes stand out, and the founders are often willing to talk about...
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out...
If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep you optimistic about the industry is over. It’s your turn to get on board with the future of print, give back, elevate your game… or get out of the...
As an in-house corporate print buyer, “Dee” has managed print spend budgets ranging from $15 million to $80 million for large ad agencies and Fortune 500 companies. Over the last decade, she has become increasingly concerned for the print industry and the talented...
I resurrect this post every year so we never lose sight that print and the printing industry has significant impact on society – sometimes even bigger than we realize. On Labor Day, while you are grilling away and sipping on a nice cold refreshing cocktail,...
You, yes YOU. What have you done for yourself lately? Specifically in the print education department? If you are still thinking about that question, I can almost guarantee you are not doing enough to keep the focus on the future of print and your business. KNOWLEDGE...
Take action to improve your customer rating When your customers rank you on their supplier scorecard, do you know how you are rated and what data is used? In my experience, many printers don’t know the answer — nor do they use any kind of customer feedback to...
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t get much airtime – Print Management Services. Print Management Services come in many flavors, but at the core, these are companies that have workers...
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source:...
Whether you are advancing your printing career or running your own business, to get ahead you MUST surround yourself with excellent people. In doing so, you set the bar high for those whose advice you take, and you cut through the cacophony of talking heads out there....
Are you guilty of using your customer’s stinky old data and mail lists for email or print-to-mail campaigns? I hope not! As a printer or marketer, you need to set the highest standards when working on customer campaigns. If data doesn’t pass the smell...
I yearn to see AMAZING print, but there are days when all I see is CRAPPY print. You see, I volunteer in the high school, in the college center. When it’s slow, I file college brochures and viewbooks. New brochures come to the center every year. The colleges...
PMC Podcasts!
