by Deborah Corn | Buyers, Events, Featured, Future of Print, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the...
by Deborah Corn | Buyers, Customer Communication, Featured, Print Buying, Print Media, Print Production, Print Sales, Print Services, Printers, Sales
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on...
by Sandy Hubbard | Marketing, Printers
Whether you are marketing yourself or marketing your printing company, it can be challenging to get rolling again if you’ve gotten off track. Here are some easy ways to get your marketing program unstuck and on the road to success. WHAT’S REALLY HOLDING YOU BACK? When...
by Sandy Hubbard | Email Marketing, Marketing, Printers
Email is a basic tool, but it is very powerful and has decades of marketing practices behind it. It’s perfect for a printing company on a budget. Using affordable and strategic marketing tools such as email on a regular schedule will help plant your brand firmly and...
by Sandy Hubbard | Marketing, Print Media, Printers
Timing. Is. Everything. Do your print customers know this? Do they know the clock is ticking? Do they know that time is flowing and tomorrow things may look very different? Are you prepared to educate them so they can get time on their side? Then and now. I help a...
by Sandy Hubbard | Marketing, Printers
I toured a printing company that printed the DVD packaging and disks for Netflix, back when the entertainment giant sent DVDs to people’s homes for viewing. The printer was growing and had the floor space to install a brand new specialty press with a dedicated...
by Deborah Corn | #ProjectPeacock, Buyers, Click. Learn. Connect., Creative, Design, Education, Events, Featured, Future of Print, Marketing, Marketing Automation, Paper, Print & Digital, Print Buying, Print Media, Print Services, Printers, Printerverse, Project Peacock, Sales, Sustainability, Training
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform,...
by Deborah Corn | Buyers, Customer Communication, Featured, Marketing, Print Buying, Print Sales, Print Services, Printers, Project Peacock, Sales
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily...
by Kelly Mallozzi | #PrintSales, Employment, Finance, Operations, Print Sales, Printers, Sales, Training
We’ve all probably had one or more. Some of us have probably even been one at one or more points in our careers. You might even have one or be one right now… A TERRIBLE BOSS. But if you’ve never had one, or been one, and you have put it on your bucket list for...
by Sandy Hubbard | Print & Digital, Printers, Tips
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into an in-house print-design department. Since he had the only print shop in his small town, he felt a responsibility to stay independent and serve the...
by Karis Copp | 3D Printing, Automation, Data, Design, Environment, Future of Print, IoT, Packaging, Print Services, Printers, Software, Software and Systems, The Cloud, Trends, Workflow
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded....
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