by Tod Cordill | Direct Mail, Marketing, Tools
It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century saw the rise of digital marketing, digital variable data printing technology allowed extreme segmentation and personalization of direct mail. Large...
by Karis Copp | Augmented Reality, Creative, Data, Design, Interactive, Software, Tools
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the situation might be short-lived? Now we’re in autumn, and I think many of us are a bit more pragmatic about the short-term and long-term impact of the...
by Karis Copp | #PMCpodcasts, Creative, Data, Design, Digital Print, Events, Girls Who Print, Marketing, Millennials, Near Field Communication (NFC), Packaging, Paper, Podcast, Print Media Centr, Software, Tools, Trade Shows
We only have eight seconds to catch someone’s attention. Still with me? In this Podcast from the Printerverse episode, Deborah speaks to Vicki Strull, Design Strategist and Brand Visionary at Vicki Strull Consulting, at the Dscoop Edge event in Orlando. She shares...
by Karis Copp | #PMCpodcasts, #PrintSales, Blogging, Buyers, Education, Marketing, Podcast, Print Buying, Print Media Centr, Printers, Sales, Tips, Tools, Training
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out...
by Karis Copp | #PMCpodcasts, Events, Girls Who Print, Podcast, Print & Digital, Print Media Centr, Print Services, Tools, Trade Shows, Training, Workflow
At the InPrint USA show in Louisville, Kentucky, Deborah spoke to Dawn Olson, Director of Production Print/Industrial Print Client Business Development at Konica Minolta Business Solutions. Dawn delivered the first keynote presentation of the educational programme at...
by Tod Cordill | Email Marketing, Marketing, Marketing Automation, Operations, Tips, Tools
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Design, Education, Events, Featured, Marketing, Print Buying, Print Media, Print Media Centr, Printerverse, Project Peacock, Tools, Training, Trends
The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell...
by Deborah Corn | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Inkjet, Interview, Marketing, Operations, Print Media Centr, Project Peacock, Tips, Tools, Training, Trends
See some of the print possibilities with inkjet presses from Canon Solutions America. Step up your print marketing game… Peacock Long and Prosper! *********************************** Connect with Canon Solutions America: http://csa.canon.com Request print...
by Tod Cordill | Finance, Marketing, Marketing Automation, Operations, Print Sales, Print Services, Software and Systems, Tools
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to...
by Deborah Corn | Color Management, Design, Featured, Operations, Packaging, Print Buying, Print Media, Print Services, Printerverse, Software, Software and Systems, Tools
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched...
by Pat McGrew | Automation, Finance, Operations, Software, Software and Systems, Tools, Training, Web to Print (W2P), Workflow
Across the years of doing workflow reviews and assessments one question comes up frequently: Where is the next generation of workflow specialist? It’s a good question. It is often followed by: Can I train someone to be my workflow expert? The answers are related. It...
by Pat McGrew | Finance, Operations, Print Services, Software, Software and Systems, Tools, Training, Workflow
In my last post, I said that not all document composition engines or word processing products or even creative layout solutions produce optimized PDF. Some PDF is slim but might be missing elements that make it easier for the Digital Front End (DFE) of your printer to...
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