There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my...
How Printers Can Save Local Businesses from Themselves
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Deborah Corn
QUIZ: Are you Investing or Dabbling in the Printing Industry?
The printing industry is not just about printers, presses, and paper. It's a multifaceted world, filled with...
Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business
In the digital age, where screens often dominate communication, it's easy to overlook the power of local community...
Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to...
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging...
Why Print Businesses Shouldn’t Dodge Disastrous Reviews
On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan,...
Reality Check: The Perception of Printing
I record and produce a significant number of episodes for Podcasts from The Printerverse. Discussions about printing,...
Print Across America: A Unified Celebration of Print for Industry Professionals and Printing Enthusiasts
Print Media Centr announces the launch of Print Across America. One Day. One Event. One Nation United Under CMYK Join...
How to Respond to Questions About Sexism in the Printing Industry
With just a few minutes before the first, women-only panel discussion on the main stage of Dscoop ended, the audience...
The Perfect Partnership: Collaboration Between Printers and Designers
In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards,...
Authenticity Matters in Brand, Print Business and Personal Messaging
Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it's in...
Americas Print Show Announces Fall 2023 Hall of Fame Summit and 2024 Industry Trade Show Dates
Americas Print Show will once again partner with printing industry manufacturers, associations, industry influencers,...
Five Signs You are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at...
Fifth Annual Women’s Print HERstory Month Returns in March to Celebrate the Fierce, Fabulous Females Who Power the Industry
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align storytelling that empowers and inspires...
High-Speed Digital Print and Finishing at Hunkeler Innovation Days 2023
This international print industry event showcases innovations and further developments in high-speed digital print and...
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an...
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it...
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new...
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You...
Girls Who Print Day and International Print Day Coming in October with ‘Be BIG and BOLD’ and ‘Print Smart’ as Central Themes
The global print community will gather to celebrate Girls Who Print Day on October 13, and International Print Day on...
3 Ways to Earn Trust Through Collaboration with Print Customers
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing...
5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on...
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand...
But Wait, There’s More: 3 New Business Ideas for Print Businesses
The summer is approaching and that typically means a little slow down for most print businesses, but honestly who...
ISA Sign Expo Delivers Thrills and Stills
Printing innovation and possibilities were plentiful at the International Sign Association’s (ISA) signature annual...
How to Help Overworked Print Customers Buy From You
Making print sales isn’t easy these days. Supply chain issues are disrupting the process and the ability to promise...
Dscoop’s Edge Rockies Signals The Print Industry is Back To Business
Community is a word that gets watered down through overuse in the print industry, but there is honestly none better to...
Build Back Better Brings Print Customers
This is not a political post. It’s a financial one for design, print, and marketing pros. At the end of 2020, the...
2022 CMYK Manifesto: Know, Show, Do, Share
This annual post has traditionally focused on what is in front of us in order to help customers generate business...
Wrapping Up 2021 with Bullish Thoughts for 2022
This year has, in many ways been one giant blur. It was January, yada-yada-yada, and here is my year-end wrap-up post....
Where, Oh Where Did the Print Customers Go?
I have had vast conversations with big-budget buyers and print buyers buying on a budget over the last two years. I...
Now Playing at a Theater Near You: PRINT!
I recently wrote an article about the return of the theater experience for the Ricoh Business Booster site where I am...
Womentorship and Revival of Print are Main Themes of Girls Who Print Day and International Print Day in October
The global print community will gather to celebrate Girls Who Print Day on October 7, and International Print Day on...
3 Productive Ways to Follow Up on Following Up
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as...
How to Win a Gold Medal for Company Culture
If you watched any of the ‘2020’ Olympics you may have drawn the same conclusion that I did… the world has really...
Winning Sales Strategy: The Moment for a Quick Sales Victory Lap
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew...
Following Up with Five Industry Orgs Addressing Diversity with Action
In July of 2020, I reached out to five industry organizations to get their statements in regard to implementing...
3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she...
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses...
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project...
3 Ways to Keep Your Current Customers from Your Competitors
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and...
The Rewards of Collecting Community ‘Vig’
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are...
Women’s Print HERstory Month Returns in March to Celebrate the Fierce, Fabulous Females Who Power the Industry
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align the telling of stories that empower and...
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed...
2020: The Pandemic, the Pivots and the Perseverance of Print
I am counting the days to 2021 as if it were my release date from prison. I’m keeping my head down, not rocking any...
Three Ideas for Prospecting Print Sales in 2021
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to...
Try a ‘Hail Mary’ Play for a Happy Holiday Sales Season
Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our...
International Print Day #IPD20 and #GirlsWhoPrint Day go Back-to-Back in 2020
Get Ready for a Double Celebration – International Print Day and Girls Who Print Day Go Back-to-Back The global print...
Create Customer Conversion Programs for Print Sales
It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world...
Say Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in...
New Event to Elevate the Industry with Help From Print VIPs
August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print...
Five Industry Orgs Step-Up To Address Diversity With Action
Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters,...
#BlackLivesMatter and the Future of Print
I have agonized finding words that reflect the importance of this moment in US history without delving into how we got...
[VIDEO] #PrinterChatPodcast LIVE! An Industry Panel Discussion
Co-hosts Will Crabtree, Jamie McLennan and Deborah Corn welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a...
Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and...
Print Media Centr and INKISH.TV Present: #thankaprinter
INKISH is about People, Print Media Centr is about Community. This is our giveback to all of you. What the industry...
Five Verticals That Need Prints Help, Now
Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been...
Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid
Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days...
Print Media Centr Invites the Industry to Click, Learn and Connect in Print’s Largest Online Classroom
The Printerverse – Print Media Centr is opening up its LinkedIn community to provide the print industry with a unique...
99,000 Reasons to Click, Learn, Connect and Carry On.
Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first...
Winning Print Customers by Losing the Print Pitch
Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The...
Print Prepares to Celebrate its Fierce, Fabulous Females as Women’s Print #HERstory Month Returns in March
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align the telling of stories that empower and...
2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a...
2019: A Year of Setbacks, Comebacks, and Givebacks for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect...
The Twelve Days of Printmas Sing-A-Long!
The holiday decorations are out of the PMC blogging closet, it’s time for our annual sing-a-long! Need a fun holiday...
Printing United Provides Sweet Revenge For Print Lovers
It has been almost a month since Printing United opened its doors and ushered in a long-awaited trade show that...
Project Peacock Print Fair to Conclude 2019 Tour in Toronto, Canada’s Creative Capital
The Printerverse – October 16, 2019 – Project Peacock Print Fair, the traveling ‘roadshow-and-tell’ event from Print...
3 Ways to Achieve Global Glory on International Print Day (#IPD19)
Greetings Citizens of the Printerverse! It’s October and that means our industry holiday is on the horizon....
The Global Print Community Joins ‘2Gether’ for a Social Media Celebration as Print Gets Set to Trend the Planet on October 23rd 2019
As International Print Day (IPD) gears up to celebrate its sixth year, print enthusiasts from all over the world will...
When It Comes to Pricing Print Projects – Stand Your Ground!
Printers, Service Providers… lend me your ears. For far too long you have focused on price over value. Your need to...
Heavenly Printspiration Awaits Brands and Agencies as Project Peacock Print Fair Heads to the City of Angels on September 12
The Printerverse – August 28, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held...
War and Peace: What Hamilton and The Print Industry Have In Common
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and...
Use These 3 Marketing Stats to Create More Print Sales from Leads
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring...
Print Media Centr Announces Out of This World Partnership with drupa 2020
Print Media Centr has announced a partnership with drupa, the world’s largest print trade fair, to present The...
The Sad Truth About Paper Options and the Paper Supply Chain
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented...
Project Peacock Rides into Dallas for One Night of Texas-Sized Printspiration for Print Customers and Printers on June 27th
The Printerverse – May 29, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held at...
Get Bullish On Print… or Get Out of The Way.
If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep...
Girls Who Print and Printing Industries of America Collaborate on Women’s Print Mentoring Network
Pittsburgh, PA — Girls Who Print (GWP) and Printing Industries of America (PIA) are pleased to announce the launch of...
Champion a Cause to Win Hearts, Loyalty, and New Print Customers
In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to...
5 Ways to Help Attract and Keep Women in Print – Starting with You!
Happy Women’s History Month… and more relevant for our purposes here, Women’s Print HERstory Month!...
Every Picture Sells Your Story, Don’t It?
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time....
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse - Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad...
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a...
2018: A Year of Dividing and Conquering for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to...
Project Peacock Peeks: Applications with Canon Solutions America
https://youtu.be/yOimy9mVDwQ See some of the print possibilities with inkjet presses from Canon Solutions America....
Now Trending in Print: Mansplaining The Women’s Movement
Greetings Citizens of The Printerverse, and thanks in advance for your attention to this topical subject matter:...
Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse - November, 2018 - Print Media Centr (PMC) recently expanded the Project Peacock program by taking it...
Color Management: The Intersection of Technology and Intent
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000...
Serving The Mission of Print to Reach The Summit of Success
For someone who has lived most of my life at sea level, it’s always an honor to hear from those who have dared to...
This Labor Day Thank Canada and the Print Industry For Your Day Off!
I resurrect this post every year so we never lose sight that print and the printing industry has significant impact on...
I Got 99 Reasons to Attend PRINT 18 and Edu-Slacking Aint 1
You, yes YOU. What have you done for yourself lately? Specifically in the print education department? If you are still...
Project Peacock Reaches New Heights Sharing Printspiration with Agencies and Brands in Boston and NYC
When Aetna knocks, most people would run to the door. But that wasn’t the case when Thomas Wynn, Head of Print...
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t...
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies...
Ball State University Students LOVE Letterpress!
Earlier this year the fabulous students from the Book Arts Collaborative, a Ball State University cottage industry...
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San...
Cannabusiness: Getting HIGH on The Print Supply
Marijuana is Big Business. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana...
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae...
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin...
Print Media Centr Launches “Podcasts from The Printerverse”
Sharable library of audio programs for print and marketing professionals. THE PRINTERVERSE, January 9, 2018 – Print...
27 Replays from 10 Epic Hours of Printspiration!
ProjectPeacock.TV
News From The Printerverse
Get Your Print Pod On
Girls Who Print Mentoring Program
