Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo video… and also make a case for using PRINT in a multichannel campaign by scanning that article. Besides being a cool product, this video touches upon the value AR adds without inferring the print components are secondary to it’s success.
Layar Vision is an extension of the Layar platform, taking augmented reality to the next level. Layar Vision allows the creation of layers and applications that recognize real world objects and display digital experiences on top of them.
Layar Vision uses detection, tracking and computer vision techniques to augment objects in the physical world. It can tell which objects in the real world are augmented because the visual fingerprints of the objects are preloaded into the application based on the user’s layer selection.
Learn more at http://www.layar.com/layar-vision
And see our other video, “Layar Vision Explained” at http://www.youtube.com/watch?v=8KFjlpnMhmw
via Layar – Introducing: Layar Vision – YouTube.
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