Jim Tobin | October 19, 2010
Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association’s annual leadership conference. It’s where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on the basics of social media marketing, and the feedback was positive so they asked to me to speak to the whole group this year.
What I think is lacking in so many social media marketing presentations today are actual examples that get you thinking, so I shared 10 with the group. And since the meeting is not all big brands (like any industry they have suppliers, consultants and more), I tried to mix up the budget ranges, B2B and B2C and the range of tactics so that everyone had a better chance of hearing something that would get them thinking. And the “gratuitous toolbox shot” is to remind you that this is not a formula that you rinse and repeat. It’s a set of tools with which you assemble your own unique effort. That’s why it’s hard to do, but also why it’s so powerful.
Continues at: 10 Social Media Marketing Examples You Can Actually Use | Ignite Social Media.
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