Dare to be different
Don’t plagiarize your identity
Social media has made you immortal, but your legacy is your responsibility
Don’t beg, bug, buy attention; earn it!
The only person worth comparing yourself to is your previous self
Being blunt is not being rude, it’s being honest
Be authentic all the time
Learn how to manage brand YOU
Be genuine
Give, give, and then some
Practice Active Listening
Humanize your engagement
Patience is a key ingredient needed in building your brand
Be humble
Power has shifted to the hands of the customer
Express gratitude
Tell a story. Storytelling is the one of the most effective forms of communication
Be consistent & committed
Partner with your audience – think of them as participants
Be transparent
Make sure to add value in your communication
Build your network
Be external – in other words, make sure you link to others (in your blog, RT, comments …)
Map out a plan for your content sharing
Make sure to lock in your brand name in all social networks (reserve your handle even if you’re not sing it yet)
Don’t fear the negative feedback, instead, embrace it, learn from it, and deal with it.
Customers are talking about your brand, join the conversation!
Don’t act like a robot
You only exist if google says you do
There is a strong positive correlation between number of tweet and views to your blog – use Twitter well
Make sure you know where your audience is
Your avatar is an important element of your brand, make sure you use it well
Reputation Management is a subset of Personal Branding
Personal Branding is a full time lifetime job
Define your social media objective and align them with your overall goals
You online and offline brand should be one and the same
Practice what you preach
YES YOU CAN
Don’t let anyone tell what you can and can’t do – follow your passion!
Social Media is no longer an option
Word-of-mouth is by far the most effective form of marketing and social media is WOM on steroids
Be flexible but not fickle
Both Social Media ROIs are substantial (Risk Of Ignoring & Return On Investment)
Teach & Learn
Don’t idolize yourself
Videos rank very high on google – if you’re shy, try to upload video presentations attributed to you (your brand)
Do unto others, as you would want others to do unto you
Every word counts – the spotlight is always on!
Social media is a conversation not a unidirectional platform
Offline, bad can become worse – Online, Bad can become ugly – beware of the viral effect of social media.
next 50 at: 100 Social Media Tips You Must Know Before 2011
Related articles
- 9 Things Businesses Have Learned About Social Media (webpronews.com)
- PR Trends 2011: Reputation Management and Crisis Plans (proactivereport.com)
- 11 Marketing Predictions for 2011 (samirbalwani.com)
