The full press release and data from comScore can be found here. Im just pulling out this section as it’s another HUGE victory for Print!
Source and Location of QR Code Scanned
Analysis of the source and location of QR or bar code scanning revealed further insights into how consumers are interacting with this marketing tool. The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3 percent of the audience, while 27.4 percent scanned a code from a website on a PC and 23.5 percent scanned codes from a poster/flyer/kiosk.
via 14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011 – comScore, Inc.
Related articles
- Young men lead smartphone bar code use (bizjournals.com)
- Data Monday: Mobile QR Code Usage (lukew.com)
- QR codes gaining acceptance (i-programmer.info)
- Barcodes, QR codes scanned by 14M phone users (marketwatch.com)
- 14 Million U.S. Adults Used QR Codes in June [STUDY] (technewscafe.wordpress.com)
- The pros and cons of QR codes (econsultancy.com)
- 14m Americans scanned mobile barcodes in June (mobile-ent.biz)
