Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO have the time, you’re often left scratching your head wondering what to even talk about. Is it even worth the frustration?
Well – in short – ABSOLUTELY. By strategically writing about things that are beneficial to your target audience, you’re able to drive search and social traffic to your website. You’re able to warm those leads up. Which, if you ask me, beats cold calling Jane Doe who has 30 identical calls coming her way, and no desire to talk to a single one of them.
And with more and more buyers heading to Google to conduct searches to identify potential partners, having a regularly-updated blog on your site can help boost your search rankings and nurture relationships before you’ve even had a chance to speak with your visitor.
So where do you begin when you don’t have a clue where to start? When I get stuck on a topic, I conduct a little keyword research and just start listing some of the first things that come to mind. They’re not meant to serve as the headline; instead, I use them as springboard for beginning a new post.
15 Idea Starters to Get Your Rolling
- Why you want to segment your mailings and emails
- How marketing automation will change your life
- The latest in Neuromarketing
- USPS promotional discounts spotlight
- The value of split testing marketing messages
- Prepress woes – address a common file issue & how to resolve/save money
- Driving brand loyalty through the mailbox
- Choosing the right paper for your print project
- Design considerations for [insert product] (i.e. packaging, folding, etc.)
- [Number] reasons you should cleanse your data
- How-to prepare your files for [insert process] (i.e. embossing, foil, etc.)
- [Number] Ways to stand-out at your next tradeshow or conference
- Crossing the print + digital divide
- [Number] Ways to speed up your next print project
- How-to tackle your first personalized direct marketing campaign
Now it’s your turn!
Whip out a notebook and spend some time thinking about the conversations you’re having with current clients. What topics can you generate from those?
Christine Alexander is self-confessed ink-sniffer and an independent marketing consultant for companies within the graphic arts industry. Her specialties include graphic design, content marketing, community building, event planning and strategy development across a wide array of media. With nearly a decade of experience in commercial printing, Christine has held roles in prepress management, marketing direction, print sales, and operations management.
22 Responses
Thanks Christine! I was having a huge case of writer’s block, but I’m glad I came across this article on twitter. Cheers!
Excellent article Christine. Thanks for sharing this.
Thanks for 15 Idea Starters. We want to be inspired.
One point also can be added how to create a localized print marketing campaign.It will give them more idea about Local business print marketing.
Thanks for sharing the blog
Great article on content ideas!
Very well written article that has lots of helpful information. Is a subject that is very well covered & makes me want to experiment & try some to your tips.
regards
This ideas are very helpful. Thanks for sharing and try to share more excellent tips
This all 15 ideas is playing very important role in printing blog.
Excellent article Christine. Thanks for sharing this.
Great tips for content creation, especially for print
Thanks for giving important information to seekers.
Thanks for Giving very helpful idea related to creative content for printing.
Very useful information!
great posting!!!!
good job
I think, its a insightful blog!!
All ideas or tips regarding content Generation is too good and easy to implement in real life. Content Generation is basically difficult for those who dont have prior knowledge in it, but i am sure after reading your blog, everyone get the secrets!!
Thanks a lot for sharing this helpful blog.
Have a good day
I appreciate the 15 ideas you provided. They are really inspiring. Thanks
Thanks for sharing your idea inspiring me a lot of information keep it up
Thanks for the blog about 15 content ideas for your printing blog, it is very helpful.
Thank you for this very informative blog! This is really helpful!
By strategically writing about things that are beneficial to your target audience, you’re able to drive search and social traffic to your website.