by Christine Alexander | Consumables, Education, Environment, Newsletter, Paper, Tips
Earth Day 2016 (April 22) is nearly upon us, and maybe I’m crazy, but Earth Day has always been one of my favorite holidays to celebrate. There’s just something about being outdoors, soaking up the sun’s rays while getting dirty, and making the world a slightly more...
by Christine Alexander | Blogging, Design, Digital Media, Marketing, Newsletter, Print Media, Print Sales, Print Services, Printers, Tips
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO have the time, you’re often left scratching your head wondering what to even talk about. Is it even worth the frustration? Well – in short – ABSOLUTELY....
by Christine Alexander | Interactive, Marketing, Operations, Printers, Sales
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of...
by Christine Alexander | Data, Direct Mail, Marketing, Newsletter, Print Buying, Print Media, Print Sales, Print Services, Printers, Trends
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail...
by Christine Alexander | Data, Digital Print, Direct Mail, Inkjet, Marketing, Newsletter, Print Media, Print Services
Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with family, but I also love looking back on the year that practically just flashed before my eyes. This year was strange, to say the least. I’ve done...
by Christine Alexander | Marketing, Millennials, Newsletter, Print Buying, Print Sales, Sales, Tips, Trends
Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the generation born between 1980 and 2000; however, the most common birth range for the generation also known as Generation Y is 1982-2000. Despite how...
by Christine Alexander | Education, GRAPH EXPO, Newsletter, Print Media, Print Services, Social Media
With a stomach full of butterflies and a heart racing with excitement, I packed up my bags and eagerly started the drive to Chicago to participate in my first Graph Expo ever. I’d already heard a lot of mixed emotions about what to expect over the last couple of...
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