By Susan Gunelius
Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Content marketing has become an essential element of successful online marketing and brand-building.
What’s content marketing? All content that adds value and markets a business, directly or indirectly, can be considered a form of content marketing. The material can be distributed in long form (blogs, articles, and ebooks), short form (Twitter updates, Facebook updates and images), or through conversations and sharing (start or join Twitter conversations or share content in a forum comment). It can be a great way to build lasting connections with the right customers online.
But often small-business owners miss a critical step: cross-promoting the content to fully integrate both efforts. As you create and publish new material online as part of your content marketing strategy for building your business and brand, always consider how to link to your other online content. While you don’t want to seem like you’re always self-promoting and sharing links to your own content, do offer useful content when it adds value to the conversation.
Never bait-and-switch your audience by offering a link promising something specific that is not delivered. Don’t promote your content for promotion’s sake or try to disguise it as something else. This will annoy your audience and possibly flag you as a spammer. Instead, offer your links as additional, useful information and let the audience to decide whether to visit them.
Related: 10 Laws of Social Media Marketing
When offering links to cross-promote your content, rely on what I call the “Catalyst to Click” theory: Don’t ask readers to just click on a link. Tell them something meaningful, and then the audience can decide whether to follow through and click.
Continues at: 20 Ways to Make the Most of Your Posts and Tweets.
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- SEO content marketing roundup, week ending July 20th (seocopywriting.com)
- Where is the Social Media Audience? (socialtimes.com)
- Content Marketing is a Practice (marketinginteractions.typepad.com)
- Content, Social & SEO Lead Customers to Great Experiences (toprankblog.com)
- The True Role of Content Marketing (pr-squared.com)
- Lessons for Pointing Twitter Traffic toward Your Blog (leccoworkshop.com)
- User Generated Content Marketing Strategy Tips (customerthink.com)
- Five Tips For Tweeting Press Releases & Other Content (prnewswire.com)
- How the Evolution of PR Mingles With Content Marketing (hubspot.com)
- How to Make Content Marketing Profitable for You (successarticlewritingtips.wordpress.com)
