New campaigns by Lionsgate Films and Aloft Hotels underscore how QR codes appear to be picking up speed in the mobile marketing space. Lionsgate has announced a so-called “physical Internet” campaign for the upcoming movie, “For Colored Girls,” that employs QR codes and SMS promos. Via a system by New York-based Augme Technologies, people with smartphones viewing the posters can scan the QR codes to download a mobile site. That site will contain a movie trailer, a synopsis of “For Colored Girls,” a “Living Portraits” photo gallery of the movie’s cast, and a text reminder for the movie’s Nov. 5 release date.
Consumers can also text “COLORS” to 30333 to gain access to the mobile site. The print-posters-and-mobile effort focuses on big markets like New York, Houston, Chicago, and Los Angeles. An Augme Technologies spokesperson explained the initiative’s execution via e-mail. “The mobile campaign call-out is featured on out-of-home media outlets, including bus shelters, wild postings, and all movie theater posters of ‘For Colored Girls’ in and around those major cities.”
Continues at: Lionsgate, Aloft Hotels Run QR Code Campaigns | ClickZ.
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