Near Field Communications is creeping into our lives… where we shop and ultimately how we will buy things. Next time you are in the market for a new mobile phone, ask about NFC as there are a bunch of models already enabled and soon all will be.
By Sarah Clark
“We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing,” says the out-of-home interactive television network.
3GTV Networks has announced it is adding NFC functionality to its network of shelf-edge interactive TV screens.
3GTV operates a network of smart devices that are designed to combine “the power and plannability of television with the efficiency and immediacy of digital media.” The devices are located on grocery stores’ shelf-edges and include both a TV screen and interactive capabilities.
Continues at: 3GTV adds NFC to grocery store shelves • NFC World.
Related articles
- 3GTV Networks™ to Bring Near Field Communications to Grocer’s Shelf-Edge (kobn.wordpress.com)
- Mobile App Aims to Spur NFC Technology in Retail (blogs.wsj.com)
- The 7 Social Stages of NFC (marketersstudio.com)
- Sprint Indicates More Devices Will Get NFC (phonescoop.com)
- NFC Will Be Worth the Wait, Analysts Say (pcworld.com)
- Buzzword: What is NFC? (news.consumerreports.org)
- No NFC On Your Phone? How About an NFC sdcard? (pocketnow.com)
- RIM Speaks Out on New ‘Berrys’ Lack of NFC (phonescoop.com)
