Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a variety of tools that embed translation into their interface, and here are some of the most popular.
Tweetdeck
Lots of people use this desktop
client to manage their Twitter experience, but many don’t know about the built in language support in Tweetdeck. Start by going to Settings > Services and choose your primary language. Tweets in other languages will be translated into this language when you choose to translate them. Note that all translation is powered by Google and these machine translations frequently miss the subtleties of language, especially in social media.
See full article at: 4 Ways B2B Companies Can Translate Tweets | Social Media B2B.
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