As a creative who understands production, Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining the power of direct mail and digital marketing output.
One such successful invention is his e-TriggerPro, a platform that automatically triggers coordinated e-mail and SMS messages to mail recipients the day their direct mail piece is delivered.
With 25 years of creative and direct marketing experience, a degree from plus 15 years teaching at Parsons School of Design, and more than 50 industry creative awards, Fultz is currently president/COO of the John Caples International Awards, an international professional direct/interactive creative design competition, now in its 33rd year. His current clients include Musical Heritage Society, Disney, Meredith Publishing and Maximum Exposure Advertising.
Who better to ask about how direct mail can get a design overhaul to help it survive the digital future, if not prosper for certain campaigns?
See full article at: 5 Best Practices in Direct Mail Design : Page 1 of 2 : Target Marketing.
