As social media becomes more and more essential for reaching out and engaging with your target customer, companies are looking for effective ways to incorporate their social media efforts with more traditional marketing efforts like direct mail. Tapping in to and using social media data can provide helpful insight into a customer's online needs, wants and desires. This online behavior tells a story that helps companies better segment their users for more targeted direct mail campaigns.
Here are some tangible tactics companies can use to effectively leverage social media efforts with direct mail:
Read full article at: 5 Direct Mail Ideas Based on Social Media Insights : Target Marketing.
