5 Nike ‘Write The Future’ World Cup Print Ads | Penn Olson.
Nike’s ‘Write the Future’ viral ad has attracted over 12 million views in 2 weeks. Accompanying the viral video are 5 gorgeous print ads. The print ads are all snapshots of the video ad scenes, except that I don’t quite remember Robinho in it.
The ads highlighted the key scenes of the video – heightening the World Cup enthusiasm and resonating with soccer lovers around the world.
Most interestingly, Nike isn’t the official sponsor of World Cup, but that did not hinder its leverage.
Brilliant.
Continues @ http://www.penn-olson.com/2010/06/08/5-nike-write-the-future-world-cup-print-ads/
