The official launch of Facebook’s new location-based application, Facebook Places, has a few people talking and many of us wondering what this means for business – if anything at all. Here are five things you should know about Facebook Places right now:
Facebook Places Integration. Places is or will be fully integrated with today’s leaders in the Location-Based service arena. This includes Foursquare, Gowalla, Yelp, and Booyah, all of which will be expanding and developing new features in the days to come. With Yelp, for example, you will now be able to share check-ins with your Facebook friends, Twitter, or with only your Yelp friends. Yelp will also publish a photo of the business as well as information about the business to your wall. Booyah, creators of the virtual game, MyTown, will be giving InCrowd full API integration with reading, writing and searching Facebook Places
You Can Check-In Facebook Friends. If you do not have a Smartphone, fear not, you can now participate in location-based games as long as you know someone who does! Facebook Places allows Smartphone users to check-in and tag friends into places in much the same way that you tag friends in photos on Facebook. Scott Raymond from Gowalla elaborated on this idea saying “Check-ins are here to stay as a concept and I see it going really mainstream in the next year, but check-ins are just the foundation of the experience”.
See full post at: 5 Things You Need To Know About Facebook Places Right Now | Social Media Today.
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