QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.) There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes to market and communicate themselves better to their stakeholders. Here are 50 from Mobile News Authority:
QR Codes on bus stops, train stations and subway stations: A quick scan would give you real time information on when the next bus, train or subway would arrive.
Posted next to paintings and sculptures at museums. Great for visitors who want to learn more about the artist, the time period, and the reaction to the photo. Could also include links to other work by the artist, related artists, and even the ability to buy the image on a mug or poster at the museum shop.
As part of a personalized direct mail piece. Each QR code can go to a PURL (personalized URL (Uniform Resource Locator)).
On historical sites and on walking trails. Sure, a plaque is fine for grandma, but I’d like to delve deeper, whether with a wikipedia entry, or an video of a local historian explaining the significance of the site.
At video kiosks. QR codes can appear as people interact with your kiosk, whether it’s at the mall or your place of business.
On For Sale signs. Whether residential or commercial, for sale signs could include codes that had all the information a sell sheet includes, plus video walkthroughs.
Email newsletter signups. Build your subscriber base by having quick links to an email signup box.
E-learning. Have your QR code generate an email that starts an autoresponder, sending daily emails filled with lessons and related information.
Next to packaged food in groceries. Give shoppers quick access to recipes that include the ingredients they see on the shelf.
In a jigsaw puzzle. This would create some real engagement as the user would have to put together the puzzle before scanning the image.
On produce. You could include information about the farm, organic vs. conventional growing, best by dates, etc.
Continues at: Mobile News Authority: 50 Creative Uses of QR Codes.
Related articles
- Dubai to Give Every Building a QR Code (blogs.wsj.com)
- Why QR Codes Aren’t Being Used Correctly (thedhsblog.wordpress.com)
- Tell a story with QR codes (via Instructional Design Fusions) (minimalj.wordpress.com)
- QR Code Advantages (rockyj.wordpress.com)
- The State Of The QR Code: What It Is And How You Can Use It To Your Advantage (businessinsider.com)
- QR CODES + Facebook.com (vintageinsider.wordpress.com)
