By Mike Schultz
There’s this age-old problem with selling: If we could only get more people to pay attention to us, we could build relationships that lead to sales.
Fortunately, social media offers an amazing source of business opportunities. If you approach it the right way, you can build many relationships that could be crucial to your business growth and success.
Check out this video to see the sales potential of social media
This article is about successfully “selling” with social media. I’ll explore how to achieve success with the “two people getting to know each other and starting up a conversation that might go somewhere” kind of selling.
Here are 8 ways to strike up social media conversations with people you want to meet:
#1: Boil the Frog
There’s an old wives’ tale (some truth to it), that if you put a frog in boiling water, it will sense the heat and jump out. But put a frog in cool water and turn up the heat slowly and the frog will hardly notice.
When reaching out online to people you’d like to meet, don’t come on like gangbusters. Nothing screams “jump out of the hot pot” more than a blatant “let’s talk so I can sell you something” message.
Start cool and warm up slowly. Comment on their blog post. Retweet them thoughtfully. Compliment something they wrote. Become familiar to someone—even if they don’t engage you right away—and it’s more likely that they’ll engage you in the future.
For example, this person wrote to me personally, said something pleasant and left it there. Nice start!
Dr. Rachna Jain, who studies the psychology of social media, says, “When people see you more, they like you more. The shorthand is that familiarity breeds likeability. Especially if you’re seen as giving them value or good content or information.”
Continues at: 8 Ways to Successfully Sell Using Social Media | Social Media Examiner.
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- Social Media ROI (flatworldbusiness.wordpress.com)
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- Book Review: The Zen of Social Media Marketing (apocintro2011.wordpress.com)
- Small Businesses Benefit Most From Social Media, Study Reveals (e1evation.com)
- Social Media Spotlight: How to Get Started in Social Media (blogs.cisco.com)
- Most Marketers Plan to Increase Social Media Spend This Year [STUDY] (fakeiitian.com)
