By STUART ELLIOTT
Forecasters are predicting that despite the concerns about the direction of the economy, spending for direct marketing advertising will continue to grow.The forecast is being issued by the Direct Marketing Association in conjunction with its annual meeting, the D.M.A. 2011 Conference and Exhibition, to be held in Boston from Saturday through Thursday.
The forecast, called “The Power of Direct Marketing,” is released every other year. According to the forecast, spending for direct marketing ads –- in media like direct mail, catalogs, television, telephone marketing, Internet marketing and social networking -– will reach $163 billion this year, up 5.6 percent from $154.4 billion in 2010.
And spending will grow again next year, according to the forecast, increasing 3.4 percent from 2011 to $168.5 billion.
Continues at: A Bright Forecast for Direct Marketing – NYTimes.com.
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