Coca-Cola is still the world’s best global brand, according to a survey by consulting firm Interbrand.The soft-drink manufacturer topped the survey for the 11th consecutive year, in Interbrand’s annual ranking of the 100 “Best Global Brands.”
The survey says: “Coca-Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment resonates the world over and it excels at keeping the brand fresh and always evolving – all this, while also maintaining the nostalgia that reinforces customers’ deep connection to the brand.”
Rounding out the top five were IBM, Microsoft, Google and General Electric. Overall, technology brands continued to head the pack – five of the top 10 brands were tech companies. And of all the companies on the list, Apple saw the biggest increase in value at 37 percent. Earlier this year, the company released the iPad and iPhone 4. The company came in at number 17 overall.
Continues at: A list of the worlds best brands | News In Brief | Marketplace from American Public Media.
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