This campaign will be added to my list of things I wish I came up with. The brilliance here is that the initial audience is already there – coffee drinkers. They don’t have to first create coffee drinkers/customers/fans etc. The campaign only enhances the experience of having your coffee, which you are already having! This concept is one to start tracking… I bet we will see it copied very soon in US, and then of course modified in every manner possible… McNews Anyone?
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers
As BERG rethought the paper receipt, ad agency Y&R Dubai rethought the way people consumed news with coffee for Canadian coffee franchise Tim Hortons and UAE’s daily English newspaper Gulf News.
The agency paired fresh coffee with fresh news by converting the coffee cup sleeves of Time Hortons into ‘Headline News’ Cup Sleeves. When customers bought a cup of coffee, the baristas would place the coffee cup sleeve into a special printer.
The printer would pull tweets from the Gulf News Twitter account, and print the latest headline of the hour, with a short URL and QR-Code onto the cup sleeve. In this way, customers were informed of the latest happenings of the hour.
To read the full story of the headline, they could scan the QR-Code or type in the URL on their mobile devices.
See pics here: Ad Agency Rethinks Coffee Cup Sleeves As Newspapers – DesignTAXI.com.
