Add Color To Your Life with Next-Generation Inkjet

Guest post by Clive Stringer
Regional Vice President for Enterprise Solutions, Pitney Bowes

Colour and its impact have been the subject of study for hundreds of years. Colour can generate an emotional, powerful and uncontrolled response. And it’s fascinating: did you know, for example, that grasshoppers have white blood, that crocodiles are colour blind or that the human eye can detect more shades of green than any other colour?

Technology innovation is making it easier than ever for brands and content providers to develop absolute precision and clarity in the colours they produce. In our homes, we watch nature programmes on High Definition TV and see every crystal-clear dew drop on every blade of grass. We immerse ourselves in sport on 4KTV, and see anxiety etched on the faces of the crowd as clearly as if they were at home with us.

In the dynamic world of commerce, businesses use colour to generate strong brand recognition and drive loyalty. Some brands are instantly recognisable just from their colour palette, which has often undergone in-depth testing to elicit its impact on consumers – cheerful, confident orange to stand out from the competition; grey for balance and calm; purple to indicate luxury and wisdom. And colour drives results: research reveals that recipients are *more than twice as likely to open envelopes with colour graphics than those with black and white graphics.

As businesses increasingly develop an omnichannel approach, creating a consistent look and feel across all communications becomes critical, and nowhere is this more important than in print. We accept that the shades of colour used in digital communication might vary from screen to screen, but in print, creating a razor-sharp, high definition, full-colour print gives companies credibility, integrity and a strong strategic advantage. Anything less looks unprofessional and leads consumers to question its authority. It also risks wasting costly research and design budgets spent on identifying the correct brand colours.

Next-generation inkjet colour production print eliminates this risk. High Definition Nozzle Architecture (HDNA) combines the power of innovative physical technology with the precision of intelligent digital platforms in high-performance solutions such as IntelliJet. Superior pigment inks boost the depth of tone, dramatically improve the quality of print and deliver unprecedented performance. New inkjet technology delivers hyper-real print quality to produce immersive, engaging and consistent communications which generate real impact and drive results.

And it doesn’t have to be costly: inkjet print technologies like AcceleJet produce full CMYK colour at a cost comparable with monochrome toner systems, as well as the ability to vary colour and achieve the correct shades required with absolute precision.

Businesses are switching to inkjet to create real impact, to generate engagement and drive results. It’s the next generation of colour print production, and takes print to a new level.

To see the latest inkjet technologies in action, visit Pitney Bowes on stand D59, Hall 4 at #drupa2016, where experts will talk you through the technologies and enable you to experience their performance for yourself.

* The True Cost of Colour – Pitney Bowes White Paper