Adobe is building on the foundation of Adobe® Creative Suite® 5 and Omniture® technologies to deliver an open, comprehensive Digital Publishing Platform. This innovative platform consists of applications, technologies, and services that allow publishers to cost effectively author, produce, and distribute groundbreaking content to the broadest possible audience on a wide variety of digital devices. With this platform, Adobe is helping publishers and advertisers revolutionize how they create and deliver digital content, and how their audiences consume it.
Content plus experience for multiple screens
Publishers around the world are striving to embrace the digital age — to build distinctive brands, develop sustainable business strategies, and achieve greater profitability. They’re looking for innovative, cost-effective ways to design and deliver content to fragmented audiences on an ever-expanding array of smartphones, tablets, e-readers, and other devices.
Audiences today want to engage with content wherever they are, using their preferred devices. And they seek immersion in compelling, media-rich experiences that are optimally designed and delivered. Content plus experience is now king.
See full article at: Digital Publishing Platform | Adobe.
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