The advertising world is always quick to capitalize on new technologies with broad reach. Dan Trigub, vice president of business development for Blue Bite, a mobile marketing firm, sees no end to the possible uses for NFC in his business.
Trigub describes a world saturated with digital content, where the consumer can pretty much be reached through some form of display at all points during their day (cab, elevator, gym, coffee shop). He says that when combined with what he calls “digital out-of-home” screens, consumers can actually be instructed on how to use their smartphone’s new technology.
Blue Bite is already working on campaigns like this. Imagine you’re standing in line at a coffee shop and a screen mounted next to the register offers you a coupon. An arrow points to the corner of the screen with the instruction to “Touch Phone Here.” That’s the beauty of NFC, Trigub says – it’s just that easy.
“We’re strong believers that NFC has the potential to be a silver bullet,” he says, adding that the technology is also a great solution for content delivery.
What’s most effective about NFC in advertising is the extent to which it is immediate and effortless. In conjunction with out-of-home screens, NFC will allow advertisers to reach their target audience while also asking for a simple call to action in the moment.
“Business travelers can be reached while they’re on a business trip. A company like Nike can reach a runner while they’re on a treadmill,” Trigub says, adding that the power of NFC is driven home when you consider that said runner will someday be able to tap his phone to purchase that pair of Nikes without breaking stride.
Excerpt – full article at: The Transformational Power of NFC | Wireless Week.
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