This is an amazing concept as far as getting your product ingrained into the lives of consumers! Will they buy the car? That is another story and an important one of course – but to introduce the BlueMotion this way and involve people as Volkswagen has here, is an amazing use of the multi-channel highway.
We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. To prove how fuel efficient the new Volkswagen Golf BlueMotion is, we made people place their bet on how far it could go on a single tank of diesel.
via Volkswagen BlueMotion Roulette – YouTube.
Related articles
- Volkswagen Golf BlueMotion: Roulette (adsoftheworld.com)
- Volkswagen Turns Highway Into Giant Roulette Board (adweek.com)
- Golf BlueMotion travels distance of 1941km without refuelling (vanguardngr.com)
