In any economy, it’s important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your current print supplier by asking some questions:
Let’s start with one of the most overlooked questions: “What pieces are optimally produced on your equipment?” Printing equipment, though similar, is also very specialized. It’s important to know that a job is being assigned to the right partner based on how efficiently it can produce the work on its equipment. While two suppliers may have identical presses, their finishing equipment may be completely different, therefore changing their specialization. Sometimes a sales pitch doesn’t always provide the exact specifications, so we encourage you to ask.
Continues at: Stay on top of your print providers – Direct Marketing News.
