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It’s not easy turning a PR nightmare into a global, viral sensation. Through quick thinking, bold creativity, and a willingness to laugh with the internet instead of hiding from it, software company Astronomer is counting clicks rather than contentious clients.
You may have seen the now-infamous Kiss Cam moment from a recent Coldplay concert where the CEO and Chief People Officer of Astronomer were caught in a cozy embrace… with each other, not their spouses. The clip went viral, spawning memes, reactions, late-night TV jokes, and some serious workplace scandal.
But instead of retreating from the spotlight, Astronomer leaned in, hiring none other than Gwyneth Paltrow (yes, the ex-wife of Coldplay’s Chris Martin) as a temporary spokesperson. In a brilliantly tongue-in-cheek video, she delivered lighthearted damage control while educating the public about what Astronomer does.
Humor + timing + boldness = viral redemption.
Sometimes the best PR strategy is just to ride the wave… and wink while you do it.
