A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.
Calvin Klein Underwear began running augmented reality ads in editions of GQ on March 23 to promote its Calvin Klein X line. The campaign allows consumers, when they hold the ads up to webcams, to view videos of campaign models. Digital agency Syrup created the microsite and digital components.
Read full article at: Augmented reality a boon for print, Web – DMNews.
