Laurent Gil is tired of seeing demos on what augmented reality can do in the future.
That’s not because he doesn’t believe in the potential of the technology. Indeed, the entrepreneur has built his entire company–Viewdle–around the promise of augmented reality. But Laurent says it is time to spend less time talking about pie-in-the-sky visions and more time showing what it can do for people now.
“There’s been a lot of hype around augmented reality,” he said. “A lot of hype usually is a good thing only in the beginning. Then at some point it becomes a question of ‘Does it make my life more useful?’”
Laurent says the industry is at an inflection point where it can now show real applications for the technology. “Showing a demo of what it can be is contributing to the hype,” he said. “Showing a product that is here today is what makes it a reality.”
Augmented reality applications, particularly on the phone, have already begun to make an impact. Word Lens, an iPhone app that translates signs on the fly, was an overnight hit. Other titles have proved popular in both the gaming and retail arenas.
Another popular arena has been applications that allow users to get more information about their location by pointing their phone as they head into an area. Gil said he is not totally sold on that approach. Having to walk down the street while staring at one’s phone, he says, is not exactly natural.
Continues at: Augmented Reality Aims to Get Beyond the Hype | Ina Fried | Mobilized | AllThingsD.
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