They may be Down Under from many of our perspectives, but Australia’s Communication Council is Up and Over when it comes to embracing the possibilities for NFC, and calling the mobile companies into immediate action to provide the technology to the masses. If you read our blog with any frequency you will know we are big supporters of this tech and have been for a while – just do a site search using “NFC” to see all of our posts. It’s still going to take a while before it’s out there and utilized in more forms than mobile payments, but it’s always good news to me when another avenue for multichannel marketing is emerging and Cheers to Australia for putting pressure on the mobile manufacturers!
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The Communications Council is urging mobile phone manufacturers to include Near Field Communications (NFC) in all future handsets as the technology opens up marketing opportunities for advertisers.
NFC technology is an embedded chip which allows communications between two platforms. For example, it is already present in technologies including Visa Paywave, which allows a user to swipe their credit card near a terminal to process the transaction.
The Communications Council believes the time is ripe for a mass roll-out of NFC technology by mobile manufacturers. Rumours have been circulating for months Apple will include NFC in its iPhone 5 handset. The Nokia N9 handset will be released next month with NFC technology.
In addition to transactions, NFC opens up opportunities for marketers including accessing additional information from traditional and digital forms of advertising, delivering location-based offers to consumers and contactless check-ins for social networks.
Continues at: AdNews: Communications Council wante NFC technology sooner.
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- Isis Signs Up Most Major Handset Vendors for NFC Tech (phonescoop.com)
- Comms Council calls for swipe-to-pay technology in mobile phones (mumbrella.com.au)
- Leading Mobile Device Makers Pledge Support For Carrier-Led NFC Venture Isis (techcrunch.com)
- Handset Makers Line Up Behind Isis NFC Payment Platform (nytimes.com)
