What a year in flux and uncertainty 2022 has been. COVID has receded, and life got back to some semblance of normal,...
2022: A Year in Flux for Marketers
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Tod Cordill
Are You Getting Noticed by Print Customers?
Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales...
How to Attract the Best Print Customers
“Nobody ever asked me what customers I wanted before.” This was told to me by the VP of Sales at a $25 million revenue...
Increase Search Traffic Using The Pillar Content Model
It takes a lot of content about a topic to increase search traffic results. Google takes several factors into account...
Improve Public Relations with These 6 Social Media Steps
Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many...
Is This the Decade of Branding?
The wide range of marketing skills and talents fall into two categories of people, Marketing Creatives and Marketing...
Is Your Website Meeting Your Goals?
Over the past few months, I’ve written about the changes in Google search results pages and how they impact companys’...
How Featured Snippets Can Improve Your Search Results
Many online platforms aim to keep you on the site as long as possible in the hope that you will eventually click a...
How Google’s New Search Results Page Impacts Your Search Performance
Google continually makes changes to search results pages, walking a fine line between providing a good user search...
Build Trust to Grow Your Business
Edelman PR consultancy recently released their annual Edelman Trust Barometer report. They surveyed over 36,000 people...
Two Great Resources That Help Your Direct Mail Stand Out
It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century...
Direct Mail Verification: Anatomy of an Address Verification Program
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post...
Are QR Codes Being Used Effectively In Direct Mail?
Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in...
Have QR Codes Finally Reached Their Glory Days?
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and...
Lead Generation and Marketing Considerations For Printers
The other day a client forwarded me an email that was written by the president of a commercial printing company who...
The Funnel is Dead. Long Live the Customer Journey!
I remember the first time I read about the marketing funnel and how prospects go through an awareness, consideration,...
Don’t Get Crushed By The Google Page Experience Update
When creating their website, most companies pay a large amount of attention to website design and content. But it’s...
How To Remain Relevant By Embracing Change
I wasn't going to do it. I wasn't going to write about lessons learned a year into our shared COVID-19 experience. But...
Lessons Learned from a Chic-fil-A Integrated Marketing Campaign
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct...
Offer Direct Mail Retargeting to Your Clients
Most visitors to come, view one or a few pages, and go away. These website visitors are anonymous - their identities...
How to Automate Direct Mail For Your Customers
Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While...
Improve Customer Communications In The Now Normal
Earlier this year, after COVID seemed to change everything, I wrote about communication lessons learned during these...
Help Your Customers Improve Their Content Marketing Results with Print
Content marketing started as an industry buzz word that has continued to gain popularity over the last decade. While...
2020 Marketing Trends to Watch For Print Business Growth
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These...
Why Digital Marketers Like Direct Mail to Close the Deal
Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around...
Help Local Restaurants Get Their Marketing Message Delivered
A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I...
Solution Selling for Online Conferences: Physical Kits for Virtual Events
COVID-19 has a dramatic impact on the travel, tourism, and conference industries. Coupled with shelter-in-place...
Are You Effectively Communicating To Your Customers During A Crisis?
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While...
Business Communication Lessons Learned in Unusual Times
The cause and effect of business and marketing best practices are not always clear and obvious. But these unusual...
Are You Selling Print Like It’s 1989?
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was...
Earning Trust is a Marketing Imperative
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust”...
Your Customers Just Aren’t That Into You
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day...
Help Clients Create Unique Customer Experiences
Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on...
Make Friends With Your Client’s CRM to Improve Direct Mail Marketing
Send Personalized Direct Mail Using CRM Data Previously I wrote about four ways a commercial printer can Leverage...
Leverage Client CRM Data to Improve Print Sales
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If...
Nordstrom and J.Jill Profit Losses Due To Reduced Direct Mail Marketing
It’s easy to fall into the trap of thinking that digital marketing channels hold the keys to driving revenue in brick...
Managing Print Marketing Performance with MarTech Stacks
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of...
7 Tips to Grow Your Email Marketing Audience
Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic...
Four Behavior-Based Email Marketing Tactics
Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based...
When it Comes to Email Marketing, Set a Date With Customers
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent...
2019 Direct Mail Marketing Forecast: Seek and Google Shall Find
It’s that time of the year. Predictions abound about what technologies will take off, which will nudge their way...
How to Measure Print Marketing Performance
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research...
How to Invest in Marketing for Short and Long Term Results
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for...
Five Important Questions To Ask Print Customers About Their Customers
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and...
Five Questions That Identify Print Solutions
Customers care about themselves and their biggest problems. Talking about the services you provide is just background...
MailChimp Postcard Beta – A Printer’s Perspective
MailChimp, one of the most popular email service providers, launched a direct mail postcard feature earlier this...
4 Email Marketing Problems Direct Mail Solves for Reaching Customers
There’s a strange wind blowing. If you, as a direct mail service provider, prepare and put yourself in the right place...
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry...
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