by Tod Cordill | AI, Digital Marketing, Marketing, Operations
What a year in flux and uncertainty 2022 has been. COVID has receded, and life got back to some semblance of normal, but cases are up 50% over the past two weeks. Americans are as divided as ever, and the major political parties still have a winner-take-all attitude....
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Operations, Print Sales, Print Services
Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales call with a prospect. When asked the proverbial “how did you hear about us?” question, the prospect answered, “I don’t know. You guys are...
by Tod Cordill | Buyers, Customer Communication, Marketing, Print Sales
“Nobody ever asked me what customers I wanted before.” This was told to me by the VP of Sales at a $25 million revenue commercial print business a few years back. Throughout his career, new print customers came in seemingly randomly by referrals, leads from the...
by Tod Cordill | Digital Marketing, Marketing, Search Marketing
It takes a lot of content about a topic to increase search traffic results. Google takes several factors into account when deciding how high to rank your website for a particular search, including: Overall website quality The amount of content related to the topic The...
by Tod Cordill | Marketing, Social Media
Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many ways that social media can help: Customer service Identify and engage with prospects Generate prospects with social advertising Public Relations...
by Tod Cordill | Digital Marketing, Marketing
The wide range of marketing skills and talents fall into two categories of people, Marketing Creatives and Marketing Technologists. Marketing creatives include branding specialists, designers, creative directors, content writers, and copywriters. While the creative...
by Tod Cordill | Digital Marketing, Marketing
Over the past few months, I’ve written about the changes in Google search results pages and how they impact companys’ search performance. There are many ways people may learn about suppliers. Ranking high in search results may not be essential for every company. But a...
by Tod Cordill | Digital Marketing, Search Marketing
Many online platforms aim to keep you on the site as long as possible in the hope that you will eventually click a link in a digital advertisement. Social media platforms do this by entertaining and displaying content that their algorithms predict you’ll spend...
by Tod Cordill | Digital Marketing, Marketing, Search Marketing
Google continually makes changes to search results pages, walking a fine line between providing a good user search experience and increasing search ad revenue. The coveted #1 search position for any particular search term may not even appear above the fold, which is...
by Tod Cordill | Customer Communication, Marketing
Edelman PR consultancy recently released their annual Edelman Trust Barometer report. They surveyed over 36,000 people in 28 last November to gauge trust in institutions. A recent survey shows that people trust businesses more than NGOs, governments, and media. Trust...
by Tod Cordill | Direct Mail, Marketing, Tools
It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century saw the rise of digital marketing, digital variable data printing technology allowed extreme segmentation and personalization of direct mail. Large...
by Tod Cordill | Digital Marketing, Direct Mail, Email Marketing, Marketing Automation, Slider
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to:...
