by Tod Cordill | Direct Mail, Marketing, Tools
It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century saw the rise of digital marketing, digital variable data printing technology allowed extreme segmentation and personalization of direct mail. Large...
by Tod Cordill | Digital Marketing, Direct Mail, Email Marketing, Marketing Automation, Slider
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to:...
by Tod Cordill | Digital Marketing, Direct Mail, Marketing, Print & Digital, QR
Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The...
by Tod Cordill | Digital Marketing, Direct Mail, Interactive, QR, Trends
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a...
by Tod Cordill | Customer Communication, Digital Marketing, Marketing, Print Sales, Print Services
The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years...
by Tod Cordill | Customer Communication, Marketing, Print Sales, Sales
I remember the first time I read about the marketing funnel and how prospects go through an awareness, consideration, and decision process on their way to becoming a customer. It made so much sense. The other elegant thing about the funnel is it is large on top and...
by Tod Cordill | Digital Marketing, Marketing
When creating their website, most companies pay a large amount of attention to website design and content. But it’s the things you can’t see, such as how pages are structured and how Google measures your website quality, that often have the most significant impact on...
by Tod Cordill | Marketing, Print Sales
I wasn’t going to do it. I wasn’t going to write about lessons learned a year into our shared COVID-19 experience. But the more I thought about it, the more I realized that the pandemic is a continuation of the constant change we experience. Technology...
by Tod Cordill | Digital Marketing, Digital Print, Direct Mail, Marketing, Print & Digital, Social Media
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web...
by Tod Cordill | Digital Marketing, Direct Mail, Marketing
Most visitors to come, view one or a few pages, and go away. These website visitors are anonymous – their identities are unknown. For a business-to-business website, it is common for <1% of website visitors to fill out a form and reach out. 3% would be...
by Tod Cordill | Direct Mail, Marketing, Marketing Automation
Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While these technologies are becoming more mature and easier to implement, they still are not commonly used. There are two primary ways that digital marketing...
by Tod Cordill | Digital Marketing, Marketing, Marketing Automation, Operations
Earlier this year, after COVID seemed to change everything, I wrote about communication lessons learned during these unusual times. While we may see the light at the end of the COVID tunnel, things will be getting worse before they get better. While the...
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