by Tod Cordill | Digital Marketing, Digital Print, Direct Mail, Marketing, Print & Digital, Social Media
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web...
by Tod Cordill | Digital Marketing, Direct Mail, Marketing
Most visitors to come, view one or a few pages, and go away. These website visitors are anonymous – their identities are unknown. For a business-to-business website, it is common for <1% of website visitors to fill out a form and reach out. 3% would be...
by Tod Cordill | Direct Mail, Marketing, Marketing Automation
Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While these technologies are becoming more mature and easier to implement, they still are not commonly used. There are two primary ways that digital marketing...
by Tod Cordill | Digital Marketing, Marketing, Marketing Automation, Operations
Earlier this year, after COVID seemed to change everything, I wrote about communication lessons learned during these unusual times. While we may see the light at the end of the COVID tunnel, things will be getting worse before they get better. While the...
by Tod Cordill | Digital Marketing, Direct Mail, Elevate Print, Marketing, Print & Digital
Content marketing started as an industry buzz word that has continued to gain popularity over the last decade. While it is usually associated with digital marketing, it is commonly accepted that John Deere’s print magazine The Furrow, in 1895. (No, that’s not a typo....
by Tod Cordill | Digital Marketing, Marketing, Print & Digital, Print Sales, Tips
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at current trends and how a commercial...
by Tod Cordill | Digital Media, Digital Print, Direct Mail, Marketing, Print & Digital, Print Sales
Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around the shop and seeing, and sometimes feeling (I couldn’t help myself!), all the cool jobs flowing through the printing and bindery processes. But I was a...
by Tod Cordill | Direct Mail, Marketing, Print Sales, Print Services, Sales
A client had Thai food (my favorite!) dinner delivered to my home last Friday as a surprise thank you gift. (Yeah, I know. I’m lucky. We all could use customers like that.) The food was delivered in a plain brown paper bag with “Uber Eats” scribbled...
by Tod Cordill | Events, Marketing, Packaging, Print Sales, Trade Shows
COVID-19 has a dramatic impact on the travel, tourism, and conference industries. Coupled with shelter-in-place orders, there is a dramatic increase in video meetings to support work from home. This increased adoption of video collaboration facilitates physical...
by Tod Cordill | Marketing, Operations, Print Sales, Print Services, Sales, Tips
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While this is generally considered true, particularly in these technology-infused times, change is not constant. It sometimes comes in disruptive leaps and...
by Tod Cordill | Email Marketing, Marketing
The cause and effect of business and marketing best practices are not always clear and obvious. But these unusual times provide lessons that make the cause and effect of these practices painfully clear. Don’t pretend it’s business as usual We all want normalcy....
by Tod Cordill | Marketing, Print Sales, Sales, Tips
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was playing in the movie theaters, rejuvenating the superhero genre and reestablishing the Batman brand. Tiananmen Square and the Berlin Wall were in the...
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