by Tod Cordill | Email Marketing, Marketing, Marketing Automation, Trends
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of marketing tech solutions has grown from 150 to over 7,000. That’s 7,000 solutions out there competing for a piece of the marketing budget. This presents a...
by Tod Cordill | Automation, Email Marketing, Marketing
Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic chicken or the egg problem… how do you grow your list of emails in the first place? Use email capture forms to transform your website from a digital...
by Tod Cordill | Direct Mail, Email Marketing, Marketing, Marketing Automation
Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based emails might be a newsletter sent at a regular schedule or a campaign when you want to market an event. While you may target part of your audience to...
by Tod Cordill | Email Marketing, Marketing, Marketing Automation, Operations, Tips, Tools
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing...
by Tod Cordill | Direct Mail, Marketing Automation, Print Media
It’s that time of the year. Predictions abound about what technologies will take off, which will nudge their way closer to extinction, and how to benefit from all these changes. Every forecaster has their own strategy for making predictions. You can go on a wild flyer...
by Tod Cordill | Digital Media, Digital Print, Direct Mail, Marketing
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and get directions of all types. But perhaps the biggest change is the impact it’s had on marketing. The internet brought the...
by Tod Cordill | Finance, Marketing, Marketing Automation, Operations, Print Sales, Print Services, Software and Systems, Tools
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to...
by Tod Cordill | Direct Mail, Marketing, Operations, Print & Digital, Print Buying, Print Sales, Tips
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and ended with a list of questions to ask that help deliver print solutions. Now we’re doing a deep dive on these questions to show how they help solve...
by Tod Cordill | Marketing, Print & Digital, Print Sales, Tips
Customers care about themselves and their biggest problems. Talking about the services you provide is just background noise. Uninteresting. Irrelevant. Talk about having the best quality and service and you’ll sound like all your competitors and you’ll erode trust. A...
by Tod Cordill | Direct Mail, Email Marketing, Marketing, Uncategorized
MailChimp, one of the most popular email service providers, launched a direct mail postcard feature earlier this summer. Several questions immediately came to mind when I heard of this: Is personalized direct mail supported? Do the postcards integrate into MailChimp’s...
by Tod Cordill | Direct Mail, Email Marketing, Marketing, Operations, Print Services, Sales
There’s a strange wind blowing. If you, as a direct mail service provider, prepare and put yourself in the right place the wind will be at your back. Consider this: Goldman Sachs Group recently invested $25 million dollars to integrate direct mail into email-based...
by Tod Cordill | Automation, Data, Digital Media, Marketing, Marketing Automation, Operations, Print Sales, Print Services, Printers
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source:...
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