If you think print marketing is dead, then you haven’t dined at Legal Sea Foods lately. Or made a purchase from the online retailer, Zappos.com.
These powerhouse brands are reinventing print as a force in their multi-channel marketing mixes with record-setting results. Discover the secrets of their success at the 5th Annual Print & Media Conference on November 3rd & 4th, 2010, at the Westford Regency Inn & Conference Center.
Join Legal Sea Foods Director of Marketing Strategy Ida Faber http://www.printbuyersconference.com/speakers10.html and King Fish Media President and Founder Cameron Brown http://www.printbuyersconference.com/speakers10.html for an inside look at how these high-profile businesses are positioning print in their cross-media campaigns.
Faber, who oversees brand strategy, directs advertising and public relations in all markets, and manages the iconic restaurant group’s web presence and social media efforts, will talk about how Legal Sea Foods spices up its marketing menu with a blend of print and new media.
Continues at: Brand Managers to Discuss Print’s Role at 5th Annual Print & Media Conference | OutputLinks.
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