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Augmented Reality
Print Samples: Add Dimensionality to Your Print
This is the story of dimensionality. Textures, shine, matte, and a host of other print embellishment options can take...
Print Samples: Everything Needs a Label
There are dozens of ways you might create a label. You might do it on your desktop printer using label stock bought...
Print Samples: 19 Crimes Taught Us AR with Story
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a...
It Takes Two: Digital Twins in Print and Beyond
Happy New Year, Printerverse! Certainly here in the UK we still find ourselves at home, living our lives through...
Print (and the World) Needs Collaboration, not Division
We are close to closing the book on a strange and difficult year. The pandemic, politics, and social issues seem to be...
A Hybrid World: Print and Extended Reality
Well, we’re not together again just yet. Who else is nostalgic for the naivety of spring, when we thought the...
Print, Design, and Cities of the Future
Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I...
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be...
Project Peacock Rides into Dallas for One Night of Texas-Sized Printspiration for Print Customers and Printers on June 27th
The Printerverse – May 29, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held at...
2018: A Year of Dividing and Conquering for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to...
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San...
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed...
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your...
Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo...
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain....
HAPPY HOLIDAYS FROM PMC – With An Assist From BLIPPAR!
Download the free Blippar App from your Android, Apple, or Windows Store. Install, open, fill screen with image below...
Special Effects And Finishing Techniques Webinar Replay Now Live!
Daniel Dejan takes us through The Standard #5 from Sappi - an educational reference piece that combines the technical...
Print& Webinar Replay And Cited Marketing Data Now Available
Many thanks again to Daniel Dejan and Sappi etc for sharing this information with us! Download PDF's of the marketing...
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital...
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it's even cooler! Im not a big photo sharing person...
Where AR We Now: The Current State of Augmented Reality
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so...
360 Panoramic of the BBC’s World’s Newsroom Triggered by #DirectMail
This is certainly a cool way to stand out from the crowd, especially when you are approaching the "media" industry...
Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an "A-HA" moment for the publishing world! Problem: Printed newspaper readership in decline, loss of...
Philadelphia Cream Cheese Goes Interactive With #AR #Packaging
Get a schmear of Augmented Reality with your bagel! Brand loyalty is a wonderful thing. Once consumer trust is...
Blippar Makes The Shortlist (Interactive)
This is a nice example of Augmented Reality from Blippar. What makes this interesting for me, is that in this magazine...
Guinness World Records 2013 Takes a BITE Into Augmented Reality!
I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and...
Augmented Reality Helps Aliens Bursts Through Chests Everywhere
Love him, or hate him, that little freaky Xenomorph from ALIEN literally burst from John Hurt's chest and into pop...
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality... it was only a matter of time before the inevitable, right? With IKEA...
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops - a little late on this one since Gnome week was June 6-9th. Still cute - unless it's 3am and the Gnomes start...
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with...
Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World
It's awesome that the publishing industry is adopting AR as another link between print and digital, and Im grateful...
1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!
There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn't normally have...
Penguin Books and Zappar Bring Augmented Reality to Print
Dear Mobile Industry, As a member of the Print Industry I would like you to consider the following before declaring...
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my...
TED | Marco Tempest: A magical tale (with augmented reality)
Marco Tempest spins a beautiful story of what magic is, how it entertains us and how it highlights our humanity -- all...
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like...
Marvel Releases Augmented-Reality Comics
This might just be the fan-boy/fan-girl "Holy Evolution of Comics, Batman" and it wasn't developed in a cave or a...
Between Page And Screen: Poetry Book Uses Augmented Reality
This is certainly an interesting twist. I have to admit even though I am a fan of most anything that is cross media...
Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine's augmented reality (AR) cups. It's quite...
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills....
Toyota Fun-Vii: A Smartphone on Wheels
The Toyota 'fun-vii' concept car, described by the company as 'a smartphone on wheels' to be officially presented at...
Video: Augmented Reality App Lets You See Through Clothes
This certainly one way to increase the shelf life of catalogs! By Yi Chen The latest Moosejaw winter catalog allows...
Live Augmented Reality for National Geographic Channel
The thing that gets me every time is the look of wonder on the faces of the crowd. The virtual experience becomes...
World's First Augmented Reality National Newspaper
Taiwanese media group United Daily News has partnered with visual browser Aurasma to create an augmented national...
Visit Hawaii using Augmented Reality and Print!
If a picture is worth a thousand words, this is priceless. Using Augmented Reality, Hawaii is hoping that this...
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! - well that is an...
New VW Beetle Ads: OOH Print + Augmented Reality
This is just very cool... The New VW Beetle Gets Extreme, Augmented By Bob Marshall It’s hard to believe that...
Kids Interact With Yogurt Brand Through Fun-Filled AR Challenges
Looks like we are nearing the end of the "toy in the box" strategy to get kids to get their Mom's to buy...
Tesco uses AR in their Big Price Drop campaign
http://blippar.com partners with Tesco to launch a nationwide campaign on the big price drop. via Tesco joins forces...
Augmented Reality Meets Gesture Recognition Through Print And More
Lot's of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing...
By 2014: Augmented Reality Will Be On Every Smartphone
Press Release MUNICH, SAN FRANCISCO, September 27th, 2011: With more than 450 attendees, metaio's annual insideAR has...
World’s First Augmented Reality Newspaper Hits Presses
In what they claim is the world’s first augmented reality-enabled newspaper, Dublin’s Metro Herald and TV3’s 3e fyi...
Abbey Road comes to life with Augmented Reality
An entire user experience from practically any PRINTED material is a very awesome concept. Prior to this tech,...
Video: Where Augmented Reality and Architecture Collide
WOW. This is not only a well produced video, but all I can imagine now is people walking into their office and seeing...
Magic Mirror: The Future Of Your Bathroom Wall
This is one of the cooler things Ive seen lately. It's really amazing what a little augmented reality can do. What...
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the...
Augmented Reality : The Future of Home Decor
Using augmented reality and virtual reality technology watch as the design on the walls move and transform to the...
The future of firefighting with Augmented Reality
This video is a bit long, so you can fast forward or pause and come back to it when you can, but dont skip at least...
Augmented Reality Coming To Vending Machines
It's usually a good sign that something is going to enter the mainstream when kids are the marketing target....
Augmented Reality Gets A Sweet Tooth
This is going to make it tough for parents to ask their kids to stop playing with their food... via Cadbury unveils...
First Augmented Reality TV T-shirt
This is cool for sure, but hope it will be possible to view thru a mobile device eventually as it would be beyond...
Layar Vision Takes Augmented Reality To The Next level
Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo...
Print And The Qualcomm Augmented Reality Challenge
I wanted to share this so you could all see that the common denominator in these AR executions is the use of PRINT as...
It's amazing what Print and a little technology can do
Just a few cool Augmented Reality examples to start off the week... Enjoy! Augmented reality science book from...
Road Trips Will Never Be The Same!
Ok... if you, like I, grew up when family car trips consisted of playing travel bingo and trying not to kill your...
Animated Lego Digital Box at Downtown Disney Orlando
Using Augmented Reality and holding specialized Lego set boxes up to the camera, consumers can preview the completed...
Historypin App Uses Augmented Reality to Visualize the Past
Google Maps Street View can already make you feel like you're in two places at once—the desk where you're physically...
Nokia Live View Augmented Reality Browser Unveiled
Nokia Beta Labs just announced a new application for Symbian devices. Nokia Live View is an augmented reality browser...
Audi: Augmented Reality Calendar
Brief Explanation: A car calendar without cars! The calendar showed only high-quality landscape photos. In order to...
PMC: Our visit to The Augmented Reality Summit in London
by Nigel Cliffe Never has there been a more expectant and excited audience tucked under the shadow of Tower Bridge...
Coolest Roundup of Augmented Reality in Printing
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the...
Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley's 3-D books...
Worldwide First: Augmented Reality Newspaper Ad!
Once again - Print is the vehicle for delivering the multichannel content... mX steps into augmented reality from...
Samsung gives famous historic Dutch building a new dimension with 3D Projection
Too cool... On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor...
Infographic: The Future of Interactive Advertising
via Infographic Series: Interactive Advertising | Mutual Mobile. It was only ten years ago that Google created AdWords...
Augmented reality generates powerful advantage for luxury brands
Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies,...
Video: Augmented Reality Event 2011
Still recovering from an augmented reality that happened last week. The video footage below shows elements from the...
Catch a train, meet an angel with Augmented Reality
BBH brought its Lynx Excite Angels campaign (known as Axe in the US) to life at London's Victoria railway station on...
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with...
Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. ...
USATODAY on Augmented Reality has potential to reshape our lives
TV football fans are used to seeing augmented reality in action. That virtual yellow first-down line superimposed on...
Video: 3D Architecture with Augmented Reality on Dutch Postage Stamps!
For the past several years Chicagoans have been following the debacle of the Chicago Spire, a 150-floor spiraling...
Augmented Reality Changerooms
Mega-fashion brand TOPSHOP has recently launched an augmented reality shopping tool, TOPSHOP Kinect, that will help...
Next Generation Augmented Reality Will Transform Live Events
The CrowdOptic app for iPhone overlays statistics in real-time, enhancing performers, players, and songs. Imagine...
1/1: Interview with Roger Smolski, Editor of 2d-Code Online
Every so often I am able to hunt down someone from the industry that I greatly respect and admire and Roger Smolski...
Tommy Hilfiger tries on augmented reality fitting room
Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its...
Win Tickets to the Augmented Reality Summit 2011
Taking place on the 16th June 2011, the Augmented Reality Summit will explore augmented reality and virtual...
Get the "Royal" Treatment with live-video Augmented Reality App
Instantly transform yourself into Prince William or Princess Catherine in celebration of the Royal Wedding with the...
20 Incredible Augmented Reality Business Card Designs
...If it is the first time you hear about AR you really have to document yourself: augmented reality (AR) is a term...
Video: The Future of Augmented Reality
I know, I am a little obsessed with Augmented reality today, but there are so many applications for it and this video...
Infographic: Marketing with Augmented Reality
Following the successful launch of our free report, Augmented reality marketing strategies: The how to guide for...
5 Cool Augmented Reality Case Studies in Asia
via 5 Cool Augmented Reality Case Studies in Asia | Penn Olson. Our previous post on Future of Advertising Technology...
Kids, Would You Like Some Augmented Reality With Your Cereal?
via MediaPost Publications Kids, Would You Like Some Augmented Reality With Your Cereal? 04/04/2011. Breakfast is the...
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