How did 19 Crimes use Augmented Reality

When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented Reality platform, and some amazing storytelling came together, and 19 Crimes entered our vocabulary.

In this episode, we look at how the stories of 19 criminals sent from the UK to Australia come to life using the Living Wine Label AR App. Each story is unique and compelling, and the concept sets the stage for additional story arcs. Since their market launch, they have added more stories and wines, including Snoop Dogg Cali Rose and The Walking Dead series. The parent company of 19 Crimes says that using Augmented Reality and compelling stories is what helps them stand out in each market they enter.

To see how it works and what it takes, watch this episode.

Explore the whole 70+ PrintSample TV playlist here.

If you have the coolest print sample among the work you have commissioned or produced, let me know. I am always looking! Reach out to me! @PatMcGrew on Twitter, on LinkedIn, or  pcm@mcgrewgroup.com all land with me and I’ll be delighted to tell your story!.

See more posts by Pat


Pat McGrew McGrew Group author Print Media CentrPat McGrew helps companies perform better. As Managing Director for McGrewGroup, Inc., she promotes Best Practices for your Business leveraging her work as an executive, marketer, analyst, industry evangelist, and consultant to enable business growth. An experienced professional speaker and author of 8 business books, Pat is also the editor of A Guide to the Electronic Document Body of Knowledge, a regular industry content contributor, host of #PrintSampleTV, and co-host of #ThePrintReport Podcast with Deborah Corn. Pat won the 2014 #GirlsWhoPrint Girlie Award and the 2016 Xplor Brian Platte Lifetime Achievement Award. She is certified as a Lifetime Master Electronic Document Professional by Xplor, and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance. Find Pat on Twitter as @PatMcGrew and on LinkedIn.

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