by Pat McGrew | #PrintSampleTV, Events, Marketing, Print Sales, Print Services
The title on this one spotlights FujiXerox, which is now Fujifilm Business Innovations, but the story still resonates. A while back the team held a partner event that needed a way to get attendees to visit the sponsor tables. The event planners built a plan that...
by Pat McGrew | #PrintSampleTV, Augmented Reality, Digital Media, Marketing, Packaging, Print Sales, Print Services
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Paper, Print Sales, Print Services
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menu. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
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