Print Samples: Before You Ring in the New Year…
At the end of every year, it is good to take some time and look back at where you’ve been. The world of print samples became vibrant again this year as many trade shows fired up their engines, attracting creativity that was remarkable. From Print4All in Milan to PacPrint in Melbourne, a host of […]
Print Samples: What DO YOUR Business Cards Say?
Before every trade show, event, or customer meeting, look at your business cards. What do they say about you and your company? Do they give your company, name, title, and contact details? Perfect! They should. But if you stop there you miss an opportunity to create a billboard for your story. A couple of years […]
Print Samples Sell Your Association
Every print association has had the same problem – how do you keep members engaged and interested in your events? Over the pandemic years, we were confined to online meetings, and some organizations found that sending out boxes with cups, hats, pins, and buttons to their association members ahead of an online event brought more […]
Print Samples Sell Packaging
The hot topic this year is packaging and all of the things you can do with it. It’s the most common billboard available and it isn’t used to its full capability. Think about it, every package can carry a logo and a tagline, but what about an invitation to buy an adjacent product? What about […]
Print Samples: Add Dimensionality to Your Print
This is the story of dimensionality. Textures, shine, matte, and a host of other print embellishment options can take print to a new level. The differentiation that texture brings is something you can test for yourself. Think about the last handful of business cards you cleaned off your desk. Did you keep some of them? […]
Print Samples: Everything Needs a Label
There are dozens of ways you might create a label. You might do it on your desktop printer using label stock bought online or at the office supply store. If you need more volume, you may look to find a provider who can meet your needs. There are online label printers that use web-to-print technology […]
Print Samples: Why You Need Your Own Magazine
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe arrived with boxes of a very cool magazine, But it wasn’t just any magazine – it was one that had versions based on the target recipient. That magazine was Signal Etique […]
Print Samples: Love Letter to All Our Pals in Print
Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do you allow for bleed? What are the layer requirements to spec for multiple layers of varnish? There are so many options in print. Sure, you could go to dozens of websites, […]
Print Samples: Create Your Own Magazine
When was the last time you told someone about a great magazine article you read online? For many, reading online is done in snippets between other activities, and the content seems more fleeting. And, then there are printed magazines. Those lovely to-touch pieces of print inform, entertain, and intrigue. We used to think that magazines […]
Print Samples: The Wonderful VIGC Member Package
Do you belong to an association? A bowling league? Intramural golf? What about a print association? Is that association keeping you educated? Are they helping you lift your business? One group that I love does this. It’s the Flemish Innovation Center for Graphic Communication, known as VIGC. I love this organization because they are active. […]
Print Samples Danish Style
Print shows in Europe often bring out displays of amazing print samples gathered by passionate people who want to share and educate. One of those passionate people is Janne Høgshøj, the Danish Connection. At the 2019 Danish Sign, Print & Pack, Janne brought her amazing collection of print. It spanned marketing, packaging, and conceptual art […]
Explore Print Sample TV: Even More Print Samples!
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things coming, including a look at some new options for enhancing print with foil, new inkjet technologies, and some great ideas for how to create your own print sample set, complete with […]