by Pat McGrew | #PrintSampleTV, Marketing, Operations, Print Production, Print Sales, Print Services, Sales, Slider
A few weeks ago, we had a chance to create a bucket of new episodes of Print Sample TV! We have some cool things coming, including a look at some new options for enhancing print with foil, new inkjet technologies, and some great ideas for how to create your own print...
by Pat McGrew | #PrintSampleTV, Direct Mail, Marketing, Print Sales
The folks at the Envelope Manufacturer’s Association have a mission – envelopes. But it is more than that! They share ideas, compare notes on things like keeping staff motivated, finding staff, and finding that all-too-precious commodity – the paper and other...
by Pat McGrew | #PrintSampleTV, Digital Print, Inkjet, Publishing
Have you been following the stories of innovation in magazines and catalogs? Articles will spotlight personalization and targeting, often implying that the techniques are new. But they are not! Twenty years ago, I was working with the team at Xplor International to...
by Pat McGrew | #PrintSampleTV, Direct Mail, Marketing, Print Sales, Print Services, Sales
Postcards are the lingua franca of communication. Even in today’s Instagram world, people send postcards when they travel. Businesses use them to find new customers and stay visible with current clients. Retailers use them to make offers and politicians use them to...
by Pat McGrew | #PrintSampleTV, Customer Communication, Marketing, Packaging, Print Sales, Print Services
When was the last time you played with a deck of cards? Real cards, not the online solitaire version? Over the last couple of years, I’ve found myself with decks of cards in my hands – real ones – that aren’t the traditional hearts, diamonds, spades, and clubs, but...
by Pat McGrew | #PrintSampleTV, Marketing, Print Services, Sales
Do you carry business cards? Some people have started to avoid them and exchange phone bumps to transfer contact details. Others take pictures of the card but don’t accept it to transport home. I’m an avid business card collector. They help me remember the contact and...
by Pat McGrew | #PrintSampleTV, Marketing, Print Production, Print Services
Print-on-Demand has a certain vibe. It’s immediate. It’s vibrant. But it’s also not the way many printers work. In this episode of Print Sample TV, we had a chance to talk about a print that we’ve been sitting on since last year. It’s the 202nd edition of the amazing...
by Pat McGrew | #PrintSampleTV, Packaging, Print Sales, Print Services
There is nothing like getting a box in the mail, opening it, and discovering what’s inside. Whether you ordered something for yourself, received a gift, or stocked up on shampoo, there is still excitement in opening a box. Some companies get that and create an...
by Pat McGrew | #PrintSampleTV, Events, Marketing, Print Sales, Print Services
The title on this one spotlights FujiXerox, which is now Fujifilm Business Innovations, but the story still resonates. A while back the team held a partner event that needed a way to get attendees to visit the sponsor tables. The event planners built a plan that...
by Pat McGrew | #PrintSampleTV, Augmented Reality, Digital Media, Marketing, Packaging, Print Sales, Print Services
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented...
by Pat McGrew | #PrintSampleTV, Marketing, Operations, Paper, Print Sales, Print Services
One of the early segments of PrintSampleTV featured an important marriage of content and paper embodied in a restaurant menus. Full disclosure! Our family owns three restaurants and because we are also in the print industry, we wanted to balance our needs with what...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
